Renault has provided a preview glimpse of its new concept car, DeZir, ahead of this year's Paris Motor Show. DeZir stands out as an illustration of the brand's commitment to more emotional styling. DeZir's sensuous lines and bright red finish express passion. Powered by an electric motor, DeZir is proof that environmental concern and a love for cars are by no means incompatible.
Under the leadership of Laurens van den Acker, Renault's Design Department has taken its inspiration from the brand's new signature Drive the Change and explores Renault's styling roots to express the company's powerful human dimension via a new strategy founded on the notion of 'the life cycle'. This vision also builds on the bonds that are gradually forged between the brand and its customers at watershed moments of their lives, such as when they fall in love, start to explore the world, found a family, begin to work, take time to play and attain wisdom.
This approach coincides with the introduction of a new Renault design language that takes its inspiration from the three keywords which communicate the brand's vision, namely 'simple','sensuous' and 'warm'.
In keeping with this strategy, Renault's concept cars will progressively express this vision, paving the way for a product plan based on a coherent and clear offer.