Milan Design Week 2014

FROM April 8, 2014 TO March 13, 2014

Superstudio Più at Via Tortona 27 presents
Surprising and emotional in its impact, the MUSEUM area, turning on the theme The world is here – The future is now, is dominated by Melogranoblu’s tower of moving lights, which makes the most of materials, ever more important in redefining the very concept of design. Among many other captivating displays, we find multisensory projects that speculate about the future, including the Nendo studio’s spectacular art installation for Alcantara, the open plan of Karim Rashid’s futuristic house for LG Hausys, Cotto’s meditation room, the soft welcome offered by Tagina’s three-dimensional tiles, the Ermini car revisited by Giulio Cappellini which was recently presented at the Genoa Motor Show and the “Print-à-Porter” of Brother in collaboration with But also the return of the “French touch” interpreted by the people at France Design, an exploration of the latest developments in Thai design that spring from the traditional poetics of Thailand’s Slow Hand Design, the discovery of the potential of Croatia with prostoria, the youthful experiments of Product Design Madrid, the concreteness of Swedish aesthetics interpreted by Engblad & Co, the new Chinese architecture viewed through models and pictures of the latest constructions realized by Barrie Ho for Iris Ceramica.
Modernity and respect of the environment for the wooden furniture of Vitamin Design, while Rex Kralj celebrates and reinvents the pieces of the mythical designer Niko Kralj and Nikari Oy presents pieces by Jasper Morrison, Wataru Kumano and Alfredo Häberli.
ART INTERACTIONS, a meeting between art and design in search of new expressive values, is now a “specialty” of Superstudio’s Temporary Museum, with a variety of proposals. Roberto Fazio’s interactive installation inspired by the movements of the sun and the speed of light in space and [archiattack]’s installation that makes light interact with sound, re-creating virtually the atmosphere of a great stage, both in collaboration with the technological portal hiWHIM; the exhibition “Designers’ Dream” with sculptures by big names of design left free to dream: Denis Santachiara, Karim Rashid, Marco Acerbis, Javier Mariscal, Fabio Rotella, Daniele Basso, Eun-Sun Park, Giuseppe Spagnulo, Jean-Claude Farhi and Stefano Soddu for Slide Art; Flavio Lucchini’s giant Toys that recalls a work of architecture, the totemic steel sculpture of Samuel Schuhmacher for Architonic; Porcelanosa’s sitting-art, video mapping, performances…
A thousand sq. m dedicated to research, with proposals of contemporary design selected from a vast number of candidates by Giulio Cappellini. Proposals from international companies like the French Beau&Bien, the Dutch Fatboy, the British anythingby and Vezzini & Chen Design, the Swedish by Henzel, the Italian Parson with video cameras in the form of little animals, t-sculpt’s radiators worthy of a museum, the Japanese Kurokawa Design Products, T.Magpie, Mindbike / 180 degree, Vitro.
Quality, innovation, vision, experimentation, even irony, to make our homes and our lives happier with new ideas from experimental companies and startups. All (or almost all) directly on sale at the in the special Superstudio Selection section.
An extraordinary project that unites ecology, architecture, nutrition, design and art, SuperOrtoPiù is a large urban vegetable garden of 750 sq. m, designed by Michelangelo Pistoletto-Cittadellarte, on the Roof of Superstudio Più. The installation will remain in function on a permanent basis throughout the period of Expo 2015. The Terzo Paradiso (Third Paradise), the sign created by the artist to promote the encounter between nature and human activities, has become a symbol of regeneration of the places and areas where it is located. Cultivating the city is the necessary condition for us to be able to go back to living happily in communities that integrate farming into the urban fabric. The event, curated by Fortunato D’Amico, in collaboration with N.O.V.A. Civitas and the Piedmont and Valle d’Aosta section of the AIAPP, plays host to artists’ installations, exhibitions devoted to the landscape and proposals from companies that are working on the construction of cities integrated into the ecosystem. This area will see a series of debates, courses in vegetable growing, musical concerts, evenings devoted to food and meetings with landscape designers, architects, product designers, agronomists and other experts who are applying multidisciplinary methods to the construction of the new world.
The celebrated worldwide phenomenon eBay presents its new portal of design, not objects sold by auction but professional and conscious choices, with an imposing installation and a video-itinerary around the realm of e-commerce. A virtual exploration with interactive digital scenarios that takes the visitor on a journey through the world of eBay.
The final award ceremony at the Temporary Museum closes the third Carbon Fiber Design Contest – an international competition of design that entails the use of innovative technologies such as 3D printing and innovative materials like carbon fiber. A unique opportunity to see 3D printers in action with practical applications for interior design.
TEMPORARY ARCHITECTURE in the outdoor areas, where Ivanka presents Rainhouse, a prototype dwelling that uses an innovative system of surfaces and cisterns to filter and store rainwater, turning it into drinking water of excellent quality. Marchingenio on the other hand presents an architectural module with a biomorphic aspect conceived for different uses, both public and private.
DUBAI, SO CLOSE, thanks to the joint initiative of the new contemporary design fair Downtown Design and Superstudio and the continual exchange of projects and communication. The Temporary Museum, guest in October 2013 of Downtown Design, where it took an exhibition of Iconic Design with great success, will return in October 2014 with a new installation reserved for projects by interesting Italian companies. But in the “lounge” that speaks of Dubai it is also possible to obtain information on individual participations, commercial opportunities and other developments.
Special project realized by S.Pellegrino, with the participation of some of the best Italian chefs and the actor Pierfrancesco Favino, testimonial of the new communication campaign of the brand.
Numerous exclusive services of the Temporary Museum in the two linked locations. Alongside the customary Dada Café (with its special guest Laura Zeni and her LaZenArt artist’s placemats) and Superstudio Café, which offer contemporary Italian cuisine, there will be the VIP lounge, the Superdesign Lounge with tasting of Prosecco Valdo and the Temporary Shop run by Mandarina Duck. Parking, press office, reception, info-point, kids-point, meeting room….
Superstudio 13, at Via Bugatti 9/Via Forcella13, will see the birth of:
GREEN VILLAGE, a proposal for an environmentally compatible and sustainable lifestyle, organized by Io Abito Bio, in collaboration with Vastu Studio Architecture & Design, with the presence of companies that have been engaged for some time in research into materials and solutions that respect the environment. There are seven thematic areas: Home, Food, Kids, Wellbeing, Sustainable Transport, Alternative Energies, Mindful Tourism.
Superstudio Group, always in search of more interesting initiatives that are rich in content, is renewing its synergy and partnership with Design Days Dubai, (March 17-21, 2014), withDowntown Design Dubai  (October 28-31, 2014), with St. Petersburg Design Week (May 21-28, 2014) and with Product Design Madrid (November 2014)

We would like to thank ASUS for the technology devices it has provided for the staff of the Temporary Museum for New Design and the press.


Valdo for the tastings of Prosecco Superiore DOCG (special release for Superstudio with a bottle designed by Fabrizio Sclavi); Slide and Urbo for the furnishings of the common areas; Mandarina Duck for the customized shopping bags; Bolon for the textile flooring.

Milan, Italy

Anticipating needs, changes and developments in the market and in society, keeping abreast of trends: this has always been, ever since 1983, the year the first Superstudio opened, and then since 2000, the year of inauguration of the Superstudio Più exhibition center, the guideline for the choices and projects of these two extraordinary locations in zona Tortona, which have set in motion the transformation of the whole neighborhood, turning it into the district of fashion, design, and creativity.
The idea of a “museum” format, in the contemporary and emotional sense, that would showcase content and culture, avant-garde and roots, thanks in part to the involvement of major international brands, has been a great success, imitated by many and popular abroad as well.

Today, in the face of the fragmentation of production and self-production, the rise of bio-architecture, the multiplication of producing countries, the increasing youth of the designers, of ever more varied origin, and the relentless advance of the new market created by e-commerce, there is a great demand for renewal, allowing us to go without prejudice and snobbery in search of design all over the world and in every field.

Superstudio’s Temporary Museum for New Design, extended to both locations, is being staged for the sixth time on these new bases.

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