Adobe Design Achievement Awards
“Belly” by Julia Pott – ADAA Finalist

Biography
Julia Pott is an animator and illustrator, based in London. Following a BA in Animation and Illustration at Kingston University in 2007, Julia went on to direct animations for clients such as Bat for Lashes, Etsy, Malibu Rum, The Decemberists and Toyota, before completing an MA in Animation at the Royal College of Art in 2011. She is also part of the animation collective, Treat Studios.
Description
Belly is director, Julia Pott’s thesis film, from the Royal College of Art. In Pott's film, Oscar, is coming of age. In doing so, he begrudgingly must experience the necessary evil of leaving something behind and his emotion can be felt in the pit of his stomach. Julia worked closely with sound designer, Joseph Tate, for the soundtrack, and a nine-year-old, Olivia Gurney-Randall, for the voice of Oscar.
Communication objective
Julia Pott employs awkwardly animated creatures, to act out her personal turmoil. She looks to explore how a seemingly small moment in a relationship can have a substantial internal effect. Julia uses animation to demonstrate the bubbling internal reactions to unique events, such as uncomfortable situations, snide remarks, or accidental compliments. Pott's animations bring imagery to instances that sometimes shape an entire inter-personal relationship.
Tools used
Belly was animated entirely on paper, combined with live action video elements. Adobe Photoshop was used for all colouring, levelling and clean-up. Some animation was done completely in Adobe Photoshop. After Effects was used for compositing, including gradiants, vingettes, colour levelling, key point movement, and layering in the characters. After Effects was also used for all editing. Adobe Flash was used to map out all lipsync and animated timings.
Adobe Tools
Adobe After Effects, Adobe Bridge, Adobe Flash Professional, Adobe Photoshop











