Chema Madoz

Not everything is what it seems to be, and chema madoz (madrid 1958) ensures it’s evidence. Hidden among daily things arises new worlds.

New dimensions led by metaphor alters the perception of an immediate reality. The absurd, the paradox, the humor – why not the wittiness – are to be found at the photographers studio. The idea commences it’s process of superiority of the object and establishes a given discontext.
The irony with which madoz assaults recognizible objects creates a relationship with viewers that leads to paths of a parallel universe.

The photographs are not only the reflex of what was there (a luck of portable memory) – quoted by fernando castro – but also related to conscious of disapearing…. That their photographic metaphorisations inframe things of singular symmetry or make us focus in simple items, in points of view modifying real ….

Cristian caujolle underlines that the art of madoz is articulated by unreal objects whereupon behind their normal appearance, recognizible (an envelope, a glove, a matchstick, a pencil, etc.) Which are familiar to us all, hides a weirdness which yields new sensations avoiding to consider the photographs as dead natures.