Elise Gug S/S 2010

What I loved most about Elise Gug’s collection was the soberness yet very relaxed elegant and classic feeling of it. Clothes made for a real woman with a real life. It is a contemporary collection of luxury r-t-w and accessories for the one who’s looking to buy in style and not in todays trends. The clothes are beautiful, well made, stylish and wearable, yet at the forefront of fashion with new details and silhouettes. It all bolls down to simple suggestions:  an easy-fitting blazer to slip over a blouse, fitted skirts, a draped day-dress, long grecian evening wear to change in to. This is day-to-day glamour that many women in Europe and America muster for themselves. And the fact that the pieces are easily matched together makes the clothes perfect for a stabile and strong wardrobe. Elise Gug doesn’t need any extravagant pieces or screaming colours to make us look, we’re already gazing. He makes us all want to be that woman. He provides an original look for the style-conscious woman, aware of the trends without relying on them. Elise Gug alternates between residing in Copenhagen and Italy, close to the factories.