Hugo Boss’ Orange s/s 2010

Hugo Boss’ Orange show was defiantly the show that attracted the citys gliterati along with a visit from the Princess of Denmark. A very spectacular show and one of the most popular during fashion week here. Hugo’s Orange label take on leisurewear and is designed for experimental urbanites who crave unconventional pieces with no compromise in quality. The line brings a young, edgy sophistication to the runway. That’s why Boss Orange choose to show their collection in Denmark in the first place. I’m currently in the place where edgy is seen not only on the catwalk, but also on the street. Even the audience at the shows are very inspiring.

Dressing up here is a way of living, a lifestyle no-one can take away from them. A very fresh and fun collection in general and very wearable. Buy not following a rule through the show, the designer keeps the attendants craving for more. It was a clear  show, starting up cute and funky to let go for the denim fever and street-coolness. The focus was on fabrics and textures and even more important the design. My opinion was that the Boss Orange show was “the” show to stand out from the crowd with their own personal touch to it. They don’t have to follow trends and let go for the demand of the city, they are the one who rolls the dice and they know how to make the crowd follow. Spot on.