Margit Brandt s/s 2010

Margit Brandt’s new collection is called “Deilicate Graphics” and that’s really the best word to describe the clothes in general. A great show with guests like the danish princess gave the show a spectacular sparkle. Margit started her business in 1966 and soon became internationally recognized in the fashion industry. The new collection has the respect for the present fit and selection of materials while also being nostalgic, soulful, authentic, retro and absolutely original. The new collection is all about reinvention and redefining details from the designers universe of the 60’s and 70’s to create contemporary Must Haves for next year.

The essence of the brand is to keep the Margit Brandt spirit alive and it’s done by innovative, versatile and feminine design rich in details. The clothes was a perfect mix between the casual and informal, a mix that’s usually very difficult to create. Styles was very fluent and structured and the focus was on the shoulders where we could see metallic hardware, fabric weaves and twists that made the line very interesting. A very interesting show that kept the audience attention from the start to the very end.