Rützou S/S 2010

Rützou-clothing is designed to be immediately recognizable, having a unique look and feel with strong details and ornaments, surprising fabric combinations, characteristic prints, and luxurious colors, and at the same time be highly flexible and adaptable. And that’s exactly  how I felt when I saw the collection. Every piece felt unique and well-made. The headbands and the strong details gave the models a hippie-contrast to the otherwise romantic collection. I loved the cropped, sequined jackets and the way the pieces was layered.

The fact that we were surprised with strong colors gave the collection a nice story. Susanne Rützou has an extensive past within the Scandinavian design industry and has received numerous design awards in acknowledgements of her talent and accomplishments. Before starting Rützou, she worked with some of the most prominent brands in Scandinavian fashion and was part of founding Bruuns Bazaar, where she worked from 1994-99 as head of design and responsible for all creative decisions. Today, Rützou has 23 employees who handle all aspects of the fashion industry, from design and product development to sales and distribution.