Wood wood s/s 2010

The designers behind Wood Wood is Karl-Oskar, Brian Piv Jensen and Magnus Carstensen and they have done very well. The show actually began with a orchestra playing on stage and the catwalk was the street, naturally. It is a street-wear brand folks. The much-hyped crew from Roskilde´s graffiti milieu know how to shift hoodies like no other. The right logo, the right price and Denmark´s hippest street-wear takes off. Wood Wood were discovered internationally at February´s CFW and now boast two Copenhagen stores, one in Berlin and a collaboration with Adidas worths its weight in gold. That has turned sportswear into street-wear.

Somehow, It felt like like this collection doesn’t go all the way. To succeed, you have to be able to actually change shape or way and sometimes surprise or even chock the audience. Some of you would call it to aloud a label to “grow up”, I would call it taking another step. We saw pavement friendly sweaters, tops and trainers which are the height of fashion. The show scene also sparkled with t-shirt dresses, short shorts and high waists. However, I doubt that street smart youngsters will relinquish their ever-descending trousers waists and baggy trousers – it´s here to stay, just you wait and see.