Moschino Cheap & Chic fall 2010 Milan

Moschino Cheap & Chic’s fall 2010 presentation was definitely the one I won’t forget in the first place. This was the most fun show, and the one where they just didn’t take themselves and fashion too serious. It was all about the celebration of Maison Moschino, the new Moschino hotel. Pixie Lotto, the british pop-singer took the stage and live music was just the right thing to have to create a dazzling atmosphere. The collection itself was very connected to the hotel, and the theme was an idea of different woman who would be staying there. The models were wearing the new collection teamed with either suitcases, a few handbags or shopping bags.

The words “Fashion Must Go On” was peeking out from underneath a blazer and printed all over a tee-dress for the closing of the show. Loved this new and creative and most importantly fun way of showing a collection. After the show, guests, editors and fashionistas was squeezing themselves into the crowded elevators to view the hotel more closely or just mingle around in the huge tents that later transformed into a great party. Thumbs up Moschino for a great show and a great after-party.