Lovely&Co
Lovely&Co is a design house that focuses on the crossroads between traditional product design and the fashion world.
The driving principle is that product design is often too concerned with ‘target markets’, ‘consumers’ and such and forgets what is really important for people out there. We believe in the fashion world approach where affecting the way people feel about themselves is ultimately the main goal of any given product.
Lovely&Co is based in London and was created by the designers Ignacio Germade, Nick Jinkinson and Nick Woodley. In the past they have developed products for companies such as Motorola, Xerox, Polaroid, Fila, IBM, Bowers & Wilkins, Hewlett Packard, JVC, Chanel, Paul Smith and Philips.
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