Bouchra Jarrar fall 2010 Paris

Stereotypes are prominent in every niche of fashion, and haute couture lacks immunity. When the ramp tenders the contradictory to what is expected, individuals will take notice. Bouchra Jarrar realized this in her latest show in Paris. It lacked the boisterous being that has become synonymous with haute couture, instead offering high garment dexterity pinned with realism in matters pertaining to use.

Her collection is meticulously composed on a pedestal of plunging V shaped necklines. They are harmonized with crisp borders emphasizing the discipline that she is seeking to exude in her work. The collection is streamlined in shape and in her decision to restrict use of color to blacks, blues and ecru. The aggregate of her endeavor is clean bordered palettes that are christened with flashes of gold superfluities that paralleled the foundation of her collection; plunging necklines.

Her designs, which is released under her signature label, gained accolade in their individualism at the Paris Haute Couture Fashion Week. Jarrar chose to exploit the grandiose in simplicity and minimalism; a trait that remains a niche skill, and may be seen as incongruity amongst the stereotypes of this segment in the industry.

The end result is suggestive of the 1920’s being a focal point in inspiration, but Jarrar maintains that her work is aimed at offering ideal apparel for the modern woman’s needs rather than focusing on a period. Designing around the notion of need, is perhaps, a new leaf in haute couture.