Minimal To
Started in Turin, is not only a brand, but its also a statement. Society is in constant change, and for the past few years has been trying to bring back not only a concept but also a way of life, the very famous “made in Italy”. The country has a history of class and elegance when it comes to fashion, but the velocity of modern life made the factories search for other production places overseas and the “made in Italy” became “made someplace else”. But that is changed.
Everybody knows that big twists get to the youth first when it comes to society and life changes. It wouldn´t be any different when it comes to fashion. Young people are creative and willing to stand up for what they believe, and that is what Eliza Mazza, Stefano Sberze e Danila Olieri have been doing in a beautiful way. The project began to get some notoriety after the launch of The Spring /Summer Collection in Milan in September. People were intregued by the “new designers in town”.
Intitled “My heart will go off”, the collection is full of dresses made by hand, technical and natural materials, shapes that design the body. The lightness of the fabrics bring a breath of fresh air to a world that seems to be always running. The colors are dark and strong, showing personality style. It´s elegant and chic, minimal and soulful. The concept “less is always more” has never been better translated.
