Uniqueness

A break with tradition will always be somewhat intimidating. But between the cracks of the established attitudes and beliefs and the contemporary calling for innovation and novel practices, a relentless, far-reaching vision is starting to blossom into a bouquet of tangible realities.

After a shadowy three year hiatus, Alessandra Facchinetti, leading lady of this radical mise en place, proposes a change in the way we witness and experience fashion. Formally parting with her roots in the “constrained” realm of high fashion and couture (from her Valentino and Gucci days), Ms. Facchinetti celebrates her new-found freedom with Pietro Negra, co-founder and president of the Italian brand Pinko, with the conception of Uniqueness.

Uniqueness, as the name instantly insinuates, is all about a ready-to-wear collection encompassing individuality and liberty whilst leaving behind the doctrines that have formed the business of fashion as we know it. However, one must refrain from considering Uniqueness solely as a fresh fashion brand with big names behind the curtains, and should instead indulge into the modern lifestyle of unprocessed glamour it proposes in its “manifesto”.

The first motif, which is far from contentious, is non seasonality: clothes that defy even nature’s calling for tidily organized collections based on climatic conditions and heritage, and that define moments of unadulterated visual euphoria. Since the concept of seasons has been extinguished, so should any worn-out liaisons to trends be snuffed out as well. Style is in the eyes and hands of the customer, in view of the fact that every outfit is Made in Italy and represents an outburst of originality and creativeness that has been let loose by Ms. Facchinetti. The third component to the manifesto is the 21^st century ever-constant concern for time. In this sense, Uniqueness is dissolving the issue of time constraints within the fashion system and substituting it with the notion of immediacy: once looks have been created, they are instantaneously publicized online. The fourth and final point is technology, more specifically: the internet. Whether its use lies in being a repertoire of inspiration, or as a re-visited online business model, the internet is, unmistakably, the key feature within blueprints of Uniqueness.

This intertwining of fashion and technological innovation seems to be a déjà-vu due to the expansion and development of e-commerce in the recent years. However, Uniqueness intends to  amalgamate these phenomena in order to mirror a contemporary lifestyle fit for our times. Singular and constantly renewed outfits can be purchased directly online, with the certainty of a timely delivery of these artistically fabricated garments right to your doorstep. It promises to always bring novelties whenever inspiration strikes, and charm you with tunes and images that captivated Ms. Facchinetti’s own thoughts on the Moodboard. Moreover, Uniqueness unwraps itself to one and all: anyone can join in the “cast” and leave an enlightening thought, video or image to contribute to a network of beautified ideas and stimulating thoughts.

The seeds that Ms. Facchinetti has sown to build this garden called Uniqueness is passionately flowering in its springtime. With time and awareness, it can become an online sanctuary where earthly mortals can find themselves eternal through … uniqueness.