The Loft by Joey Ho Design Studio

The new restaurant, belonging to the Italian chain Spaghetti House, deservingly earns its name from the welcoming loft-style chosen for the layout and furnishing of its spaces. A Joey Ho Design Studio project, the eatery just recently opened its doors in Honk Kong, offering an ideally homely dining experience based on the company’s notion of being served in a “house” environment.  Designed with unmistakable minimalist taste, The Loft gives the idea of a spacious, unfinished setting with chic and simple décor.

A clever combination of wood, bricks and polished concrete support the close resemblance to the appearance of a home, only contrasted by the bright combination of white and red paint on the interior walls, generating an interesting fusion between cozy and modernly understated elements. Apart from the tables and long bench sofas that serve as seats, the dining floor holds an accessible bar, coffee tables and bookshelves filled with books and photo frames, contributing to the living-room-like mood of the restaurant. The corner space serving as an entrance, which originally was a dim and badly lit area of the floor, is now a luminous and fresh sensation.

Adding to its charm and distinctiveness, walls and ceilings are wrapped by sketched graphics of domestic scenes, serving as an unusual guide for the customers and constituting just one of the many ingredients of The Loft recipe to a stylish and tasteful eating experience.

Federica Maiorano
29/05/2012