My Green World

A 15 meter tall and 35 meter long wooden egg-like pavilion was completed in six months after contracting date in occasion of the Floriade 2012 Expo in Venlo, the Netherlands. In full respect of the sustainability aims of its commissioner, the Dutch Ministry of Economic Affairs, Agriculture and Innovation, the construction is built out of 100% recyclable and renewable timber: massive precut panels of orangey wood are assembled in a net-like fashion, resulting in a knitted exterior similar to a seed. 2D3D developed the project with minimal use of energy and resources, contributing to a strong public image between the government and the trade fair industry.

With its huge bright form against the simple landscape of the countryside, the edifice is surely an excellent example of innovative design. The large square windows interrupt the dominance of the orange, at the same time suffusing the interior with warm and natural daylight to allow an ideal display of the array of environmental exhibits which will be soon featured for the exposition. The attention-grabbing color choice represents an evident statement to link the structure with Netherland’s history.

Orange was originally the color of the royal family and subsequently became an emblem of the country’s popular society belonging to the 30’s wealthy circles and clubs, while presently still identifying the national football team. The 1200 square meter structure will efficiently be transformed into office space once the exposition is over, giving it new meaning and creating an important link between its ecological focus and workplace buildings.