White gallery

Imagine shopping, not in the usual mall, nor in a typical boutique, but rather at a Contemporary Art gallery. You can pause your imagination now because the White Gallery is what you are looking for. Opened in 2009 in the up-coming modern Roman district EUR, and housed in the magnificent Palace of Modern Art,White Gallery is the first Italian International lifestyle store. At first sight, you remain speechless at the overall grandeur of the building, 5000 square meters of white marble containing hundreds of pieces of art: from clothes to design, from books to fragrances.

White Gallery is a chassis that holds everything that is beautiful, coming from all over the world, and exposed as works of art. Three floors, each with a story to tell, that allows those whom visit to enjoy a unique experience. White Gallery gives a complete overview of international trends, a continuous window on what is in, and that projects you into a contemporary lifstyle through colors, scents, sounds, flavors and fabrics.

White Gallery is a byword for fashion. It has a very diverse offering, which represents fashion in all of its shades through the collections of the best designers in the national and international scene. To ensure a incredible experience to every customer, White Gallery chooses to propose a huge range of carefully selected and very exclusive products, thus satisfying even the most demanding customer. Upon simply entering White Gallery, you have the feeling of being in a place which allows you to express your style and offers what you like and what suits you  best.

Inside the store you can walk through clothes and accessories from Balmain and Thierry Mugler, admiring the furnishings chosen that complete this exclusive atmosphere. Regarding the furnishings around the store, there are, among the others, EDRA, SERRALUNGA and VG NEW TREND pieces. However, as stated before, White Gallery is not only about fashion, in fact within the store are exposed two works of contemporary design of the master Karim Rashid. They are two chandeliers made of glass and metal shaped one as a helix and the other as a wave, that enrich the setting of the lifestyle store.

It is clear that White Gallery aims to offer a unique and unforgettable shopping experience in a place where design, fashion and art coexist perfectly.

Some of the brands available at White Gallery are: Azzedine Alaïa, Céline, Dior Homme, Giorgio Armani, Givenchy, Missoni, MSGM, Valentino, Versace, Yohji Yamamoto,  Chloé, Nina Ricci, Rick Owens, Vionnet, Carven, Jimmy Choo amongst many others.