PressureAID

Product design often misses its purpose of blending fashion with utility.  This is not the case of PressureAID –a multi-purpose hearing device, providing audio assistance, water tightness and a fashionable appearance. PressureAID enables hearing aid users and children with grommets to participate in water activities and at the same time gives a psychological advantage to the user with its discrete design. To achieve this, the concept has been intended as a waterproof, custom-fit device, which ensures maximum comfort for the user. In addition, when the wearer submerges his or her head, water pressure causes the outer skin to expand in the ear canal, creating a water-tight seal, and prevents water entry to the eardrum.

A widely unknown fact that inspired the product is that hearing loss, or the loss of loudness and clarity of sounds, is a condition that affects 1 in 5 people, or in other words 20% of the world population. At the same time, hearing devices are a burden to use and thus highly neglected by potential users. They often cause discomfort and lack of confidence instead of facilitating social interaction. PressureAID is a smart solution to switching the perception of hearing aids from a social stigma to a cool gadget. This is especially true for younger users, which participate actively in sports and yearn to be accepted by and belong to a community.

After all this it does not come as a surprise that PressureAID comes as a suggestion for the prestigious Jason Dyson Awards.