A Degree Fahrenheit Tokyo Fashion Week S/S 2013

Yu Amatsu is one of the most exciting things to happen on the panorama of global emerging designers in the last five years. 
After debuting in 2010 with an A/W collection during Tokyo Fashion Week, this Japanese designer confidently announced himself through his designs as a promising and budding name in the fashion industry.

After studying design in Tokyo and working as a free-lance costume designer for several years, Yu Amatsu went on to conquer  New York where he became a pattern maker for renown brands such as Marc Jacobs and Yen Kao. He raised many eyebrows and attracted international attention after winning the Gen Art International Design Competition two years in a row, a symbolic and life-changing achievement. Shortly thereafter, the ambitious designer returned to Japan where thoughts of his own collection started brewing in his mind .
The desire toexpress himself as an independent and self-reliant designer lead Amatsu to the creation of A Degree Fahrenheit and has presented its fourth collection for the Spring/Summer last week in Tokyo.

Amatsu’s 2013 S/S proposal was composed of 28 stunning total-white looks – perhaps as a counter argument to balance the total-black trend that’s dominating our current Fall/Winter season. As the presentation was unified through the dominant color, it was equally diversified through the interesting use of different materials and textures to add depth to each design. The smart use of cottons, linens, fleece and mesh added to the airy quality of the loose silhouettes which looked extremely comfortable, yet definitively not lacking in structure. The trends that were highlighted during the show included laser-cut swimsuits merged with light shirt dresses or tight cigarette trousers, and the clever mix of draping upon a highly fitted feminine forms (think, lightly cinched waistlines with intricate volumes defining key parts of the female body). Overall the collection is extremely wearable with the right levels of avant-garde, even for the most classic of women.

The woman Amatsu wants to project is modern, young, energetic, and unafraid to take her own place in society. The garments he has fabricated perfectly complements this idea.  Discreet European styles, unusual cuts, dynamic silhouettes are distinctive features of Yu Amatsu, and the high quality of his collections have already received praise and respect of his customers, followers and fellow designers from around the world.