Marques Almeida Modalisboa S/S 2013
Fashion is about attitude, not hemlines. Marques`Almeida team has created a whole new concept of denim throughout their avant- garde, very Helmut Lang school vision. Undone and unfinished, yet so cool. Being known for last season’s ripped, shredded and poked holes in jeans, showing a lot of thigh and oozing the kind of coolness only grunge can give, the brand accomplished to establish several stores in fashion cities all around the globe like New York, Hong Kong, Beijing and Tokyo.
This year, they continued with “their” theme: pushing themselves further through exploring different fabrics, polishing their essentially raw creations, and blending rough denim with crude cottons and chiffon that are softened by the light elegance of dancing silk, or comfortably wrapped in knits.
Fresh faced girls, gifted with an irresistible nonchalant attitude, walked exuding a screaming 90´s teen spirit. Laid back sex appeal, these overboard and self assured grunge royals wore spaghetti strap dresses that fell away from the body as over sized tops that boasted sheer panels or open knits.
Asymmetrical everything. Asymmetrical ripped denim tops with matching bottoms, and some skirts were graced with sheer silk underneath. Denim dresses and skirts flaunted flower appliqués, supported by chunky flat sandals, strappy heels and cut- off rubbery boots. A decorous lilac tulle caresses cotton coats, adorning with simplicity and suavity the unconcerned style, giving it a feminine, delicate feel. Even more lilac poured by sheer silk fabric, layered over knee length shorts, where edges were raw, with an insignificant finished hem in sight.
Spontaneously slouchy and athletic silhouettes with a sporty singularity brought a wet feel that resulted in a coherent collection: where a minimalistic look is added to a sophisticated street style, whilst maintaining a simultaneously creative, feminine and accessible touch. The two designers´ aesthetic may evoke raw effortlessness and an essentially young streetstyle concept, but they sure know how to conquer a woman´s heart. Shapeless pieces that compliment feminine contours; after all, isn´t it a shared desire, to feel, seem and be naively fascinating?