Pohjanheimo Riga Fashion Week S/S 2013

The tense atmosphere caused by fast drum beats at the start of the fashion show made us think that there would be a lot of avant-garde and showy clothes. However, as soon as the lights came on and the first model stepped down the catwalk, a gentle beige surprise introduced us to the world of luxury and sophistication.

Ülle Suurhans-Pohjanheimo, the fabulous lady behind her namesake fashion house, leaves nothing to chance and this spring/summer proposal is full of pieces that have a distinct haute couture feel to them. The ease and extravagance conveyed by each garment give the impression of a resort collection. Varied cuts dominated here and there, and there was no shortage of stern hemlines in the very relaxed outfits. Classy knee-length cocktail dresses are cinched at the waist with satin straps and leather cords, just enough to create a sensual feminine silhouette. Necklines are subtle and mostly vintage, with the exception of a few frocks with deep provocative cleavage. Furthermore, coats are worn as dresses and that is something that always tickles our fancy.

Cigarette capris and masculine shorts are put next to the first-class blouses and together they contribute to the extravagant daywear. That being said, the designer has not neglected evening elegance, so there were long satin and glitter gowns fluttering around the body. Monochromatic ensembles are a small part of this line-up, while exquisite beige, navy, grey and pale pink items prevail.

Pohjanheimo Couture was opened in 1991 in Estonia and soon after the brand found its way, first to the fashion connoisseurs in the Baltic states and Scandinavia, and then to many fashionistas around the world. Bearing in mind that Ülle Suurhans-Pohjanheimo’s professional motto is “Advertising does not get you work – working with passion does“, her future customers know that they will have striking and unique clothing all to themselves.