Beko Masterplan by Zaha Hadid Architects

This preliminary solution of the residential and office complex on one of the most attractive locations in Belgrade, Serbia, is signed by the Zaha Hadid architectural studio from London. The core of this proposal is the urban regeneration of the site  where the former textile factory “Beko“ is currently placed – at the Danube riverside and near the historical Kalemegdan fortress. A complete revitalization is in curse, and only the name will be retained respectfully.

Following the Belgrade’s signature Modernist movement (the construction period that started in the 1930′s and suddenly stopped in the 1980′s), the project is somewhere between that distinctive concept and Zaha Hadid’s recognizable style. The Beko complex will cover the area of 94,000 square meters and it will include an innovative residential part, offices, retail spaces, galleries, underground garages, a department store, a five-star hotel and a congress center. The construction will be conducted under eco and environmentally friendly conditions, bearing in mind that the important protected cultural monuments are located in the vicinity.

This multi-purpose complex is attractive for its “curves“ and avant-garde touch, recalling a crazy ride in an amusement park. On the edges of the buildings it is obvious how many different levels there are, but as the lines go down to the center as water slides, the perspective is getting more unconventional. Private and public spaces merge successfully into modern green area between buildings, resembling a distorted infinity sign.

This exquisite architectural form will refresh the potentials of this part of the city. In addition to the cutting edge aesthetic and usable space, this project will contribute to the revival of the city by the waterside and adding exclusivity to it, together with the neighboring project on the river Sava dock named “Cloud“ by the Japanese architect Sou Fujimoto.