Deadgood

“Hello, we are deadgood and everything we do is deadgood,” reads the Newcastle-based design company’s website. Great British design and Great British drollery? Deadgood™ is a design firm that produces contemporary furniture, lighting and interior deco for luxury and commercial sale.

You can see their work in a confectionary (Toffee Factory in Newcastle). You can see it in Edinburgh Castle. You can dance under their wire lamps in a London nightclub or Cornwall pub. If you ever have the fortune of stepping into the corporate offices of Google, Philips or Red Bull, you’ll see Deadgood™ there too. You can sit on their Capsule Sofa in the BBC Radio 1 studio, their Love Chair in the Manchester Airport’s passenger lounge, their Working Girl Stool in a Barcelona cafe, or Side Chair in the British Council office in Khartoum, Sudan. That is some dead good versatility.

One of their latest products is a stool called Ribbon, designed by Nick Rawcliffe. Designed after the familiar charity awareness ribbon, the stool is made from recycled plastics. It comes in upholstered and stand-alone versions. One of their most popular items is the wire lamp, which comes in pendant and table styles. They come in six different sizes and cast interesting, birdcage-like shadows on the wall. Their products share a common quirkiness, without compromising functionality (I mean, how quirky can the chairs of a British Consulate in Sudan be?).

A small group of young designers mastermind Deadgood™. It was founded in 2004 by Northumbria University grads Elliot Brook (“a mild mannered gentleman with a slightly eccentric and overindulgent personality”) and Dan Ziglam (“likes running, swimming, cooking, eating, laughing and dancing in the kitchen whilst drinking beer”). They have been featured in Wallpaper, Design Milk, and The New York Times, among other publications.

 

Nikkitha Bakshani
23/01/2013