Alice Bouchardon

Alice Bouchardon is currently a graphic design student at Intuit Lab School, the French institute of design & communication in Paris in France. Her work on the design of a brand identity for the fictitious vineyard Maison Chatou has been extensively recognised and re-pinned in social media.

It is exciting to see the fresh work of a young designer making a serious claim to such a competitive domain of graphic design. Old-world wine labels have in recent years been going through a virtual revolution in terms of brand identity, probably due to global competition. Yesterday's classic labels are not sufficiently visible in the richness of a contemporary shopping experience, hence bright and clear visual communication is essential. In this case, Bouchardon chose to situate the brand around a classical French hunting theme.

A fox was chosen for the Chardonnay grape, a stag for Syrah, and a wild boar for Cabernet Sauvignon. The complex and expressive heads of the animals have been reconstructed by polygons in a minimalistic approach, which means that from a distance (or as an icon) they look like a high quality photo of an animal, but when you get closer you discover the clever and intriguing graphics. This visual effect may subconsciously induce the idea that the consumer has to buy the product and explore it closer - tasting and experiencing it - to fully appreciate its unique qualities.

Looking at the larger portfolio of Bouchardon's work, her work is still at a formative stage and her interests in dogs, cyclops and zombies appear in several places, all with visual clarity. As part of her studies, she did work placement at Elixir Design in Paris.