Leica X3 concept camera

Nowadays, over-sharing is a lifestyle: with social networks spreading all around the world and involving a wider range of people than ever before, taking and sharing photos has become an integral part of life for millions of people.

The German-based brand Leica has taken this demographic tendency as source of inspiration for its upcoming project, named Leica X3 Concept Camera, which is aimed at marrying the features of big professional cameras with hi-quality images and smartphone cameras with limited quality/control.

The Swedish product designer Vincent Sall did a great job in conceiving this little masterpiece, a project that takes inspiration from the shape of a monocle and colour wheel: this ultra compact, circular shooter allows users to transfer photos instantly to any handheld device via Bluetooth, and it is powered on just by flipping out the lens. Specs include both manual and automatic control for aperture, shutter speed and ISO.

The simple user interface makes this device super easy to use, just like any other compact camera, but the design definitely stands out from any other product of the same category. This camera is minimal, with silver grey body and black-leather sliding cover, where the commands are positioned: a structure that strictly mimics that one of old Leica reflex cameras. A distracted user could actually mistake this little camera with a lens cap.

The Leica X3 is an innovative couple of functionality and aesthetic appeal: those keen on narrating their life with a smartphone will definitely consider it as a valid alternative to their favourite handheld device.