Googy by Wilsonic Design
is a Slovenian studio, established in 2000, that has developed a clear specialty in product development, thus becoming an important partner with the most propulsive companies in the region. The design team is lead by Nina Mihovec, who is an industrial designer. As a rule, Wilsonic Design maintains a long-term commitment to the cooperation with its clients, which enables both parties to benefit fully from the collaboration. Wilsonic Design has an interesting philosophy of a three-step process of developing high-value products: Concept, Idea, Execution.
One of their last creations is Googy, a reinvented rocking horse, awarded by an International jury with a Red Dot Award. The concept on which the studio worked is that this kind of toys usually are not suitable for living rooms. As a conquence, the idea of a total reinvention of the toy that with its revamped design and materials can be used either as a toy or as an interesting piece of design to add a juvenile touch to the environment.
Focusing on the materials, usually rocking horses are made of wood or other solid materials that can turn out to be dangerous for a child, while Googy is made with a really soft material and rounded surfaces. And for the grown-ups that want to take a ride on it, don’t worry, because it has a metal substructure capable to support also adults.
