During the Stockholm Design Week, the Furniture and Northern Light Fairs presented an impressive range of Nordic designers. Nordic design is recognised for its simplicity, but to the international visitor this may at times also be experienced as rather austere.
From that perspective the meeting with the Moomin lamps seem like a greeting a friend. The attractiveness of light in the Northern darkness is enhanced by the shape of the three Momin characters created by the Finnish pictorial artist and author, Tove Jansson, already in 1945 and animated for television in 1969.
As 2014 marks the 100th anniversary of the Tove Jansson, the company Feelis Helsinki has created a product concept in cooperation with the industrial designer Harri Koskinen for a range of lamps rooted in the Finnish tradition in more than one way. With his production and numerous international awards, Harri Koskinen represents Finnish design at its best and combining this with the heart of Finnish storytelling lends an intelligent and inviting platform for the amiable lamps. Minna Helström of Feelis Helsinki explains: “The Moomins inspire curiosity.
They are not particularly brave, but they remind us to explore the unknown and to keep on dreaming.“ The co-creation of Finnish design and story-telling consequently invites the public into a universe, where they already feel at home and in that respect the Moomins may be characterised as a sensory product. Free-minded and friendly. Minna Helstöm rounds off: “It is not just a lamp.”
Dorrit Bøilerehaug; from CEO to advisor and consultant of brands, organizations and even public authorities, she is an undoubted expert on online communication, PR and branding with a specific focus on fashion, design, lifestyle, and creative industries. She has lectured and written extensively on these and other related subjects, and has played a leading part in the development of concepts for Danish, Nordic and international projects with a focus on online and sensory strategy for fashion, design and lifestyle.
