Rumor has it that Brazilians are among the happiest creatures on this tiny blue planet.
A country with growing economy with more than 200 million hearts full of passion. One of our states, the beautiful Pará, could fit four Italys and it is not even the biggest one. Can you imagine the diversity in such a huge nation?
It is possible to see this inside downtown everyday restaurants. Brazil is one of the only countries where it is fine to have steak, sushi, french fries and lasagna on the same plate. Star chef Alex Atala once said, after being questioned about this factor: “I think this reflects what Brazil really is. This patchwork of cultures, that in the end, are respected and unified in a singular and positive way.”
A large part of Brazil’s diverse culture and way of life is still relatively unexplored. Brazil is a work in progress, a country being built and people being formed. With such richness of different beauties, flavors, music and culture, it is impossible to define only one kind of Brazilian Design – there is much more than the Campana Brothers’ style.
Since we are children, we learn do use our imagination to “fazer muito com pouco” (to do a lot with little). Rubber sandals are not only used on your feet, but they become the goal posts to an epic football match at the beach.
Not even a simple cardboard box is merely used to storage: in the 90’s they were the Ayrton Senna’s F1 in the mind of many children – and even adults.
Paola Noe, a curator of the Milan Design Week wrote about Furf “they have the special hability to imbue an object with poetry and romance”, but maybe this is just us being Brazilian kids, playing in a playground called Earth.
With many opportunities popping, talented professionals are invited to be part of this revolution and design products for the industry. Just like a blank canvas willing to be painted. If not in Brazil, not in many other countries two young designers on their 20’s would have so many opportunities and inspirations like we do.
Brazil still does not have a dense tradition in Design compared to other countries as England, Italy, Germany or Japan, just to name a few. The good side? We are not slaves of a past and, as Niemeyer said: “we have the power to design the future of tomorrow”. This is happening right now.
