This summer 2015 wooden eyewear is definitely THE must-have accessory that nobody can do without. With an eye for new trends, the Italian businessmen Klaus Tavella and Thomas Oberegger, together with their new partner Alexander Fischnaller, launched the eyewear brand MyWoodi in January 2015 with the aim to revolutionize the market for wooden eyewear by making it accessible to everyone.
After a year of trials and prototypes, the MyWoodi team constructed a wooden frame crafted by machines custom-engineered for this job. Manufactured in Italy, using wood from around the world, MyWoodi eyewear features a clean, linear style that is ultra-modern and extremely cool. The light, playful and totally tasteful wooden eyewear is priced aggressively, placing it within range of everyone’s budget.
Featured in the first collection are 12 styles – 5 sun wear and 7 vision wear – in 6 different types of wood and colors. Composed of eight layers of wood, their exciting chromatic nuances are fresh and fashionable. Sixty processing phases, 15 of which are carried out by hand, yield a feather-light product that weighs in at 13 grams (less than half an ounce). An invisible side hinge completes the whole.
Each model has been named after another international city such as Berlin, Madrid, Paris, Las Vegas, Rome. Young, fresh, international – this is MyWoodi eyewear!
