"ADD BY REMOVE. REMOVE BY ADD" IS A PROJECT DEDICATED TO SIMPLICITY. INSPIRED BY OUR NEW LOGOTYPE CREATED BY THE TALENTED: / http://www.behance.net/addicted2be / WE ADD AND CUT THE MAIN SHAPE , ERASE AND REPLACE THE EXISTING PARTS IN ORDER TO LEAVE THE ESSENCE WE'RE LOOKING FOR EVERY TIME WE SEARCH FOR A DIFFERENT STATEMENT. THE IDEA OF CONTINUING CHANGE IS LEADING AS THE LIFE ITSELF. ENJOY!!