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ADAM, the Alphabet Digital Art Magazine created with the IED students’ contribution, is now available on the Apple Store

The new art magazine designed for iPad and downloadable from the Apple Store is an all-Italian project and it has already conquered the web.

It is called ADAM, Alphabet Digital Art Magazine, the first creative dictionary in the digital publishing industry. ADAM comes from an idea by Luigi Vernieri, the director of the Visual Communication School of IED Roma and founder and art director of FEFÈ Project, in partnership with IED Roma.

The students of the Visual Communication School of IED Roma have contributed to the contents of the trial issue. The most interesting contributions came from the Video Design and Sound Design three-year courses and are now part of this Aleph Issue. The project has been developed by Alessandro Risuleo’s VISUAL Creative Studio. In ADAM, words and graphics, illustration, video, animation, sound design, music, a new approach to reading, interactivity, game, web and social network contribute to the creation of a new language, which greatly extends the possibility of participating in the discovery of contents and sharing them through social networks. For each word, rotating the iPad, it is possible to access Twitter, where a number of unknown followers propose their personal definition, in a constantly evolving description of meanings.

ADAM is a sort of cultural brainstorming: the result of millions of years of pictures and signs used by man to communicate, a product of the world of Wikipedia, an expression of popular culture in the time of the Internet, an ever-expanding platform of shared knowledge constantly enriched by participation. Crowd, sharing and cloud are the watchwords of this new world of contents, which is extremely rich and chaotic.

Tags: istituto europeo di design