LELO Design Award 2013
LELO Announces Global Search for New Forms of Pleasure, Launching the LELO Design Award 2013
Stockholm – April 25, 2013: Swedish designer brand and the world’s leading provider of intimate lifestyle products LELO today announced the launch of the . The new initiative is part of the brand’s “10 Years of Pleasure” anniversary celebrations and appeals to designers and artists everywhere to reveal new possibilities for pleasure across a variety of fields.
LELO is putting the challenge to a new generation of designers and innovators to discover new ways of sharing and experiencing pleasure, by stimulating more senses than those normally equated with sensuality.
As the vast majority of products available in the intimate lifestyle market rely on sight and touch to stimulate and excite, LELO is seeking fresh ideas on a multi-sensory experience – not strictly sexual – that push the boundaries of pleasure. The company invites award hopefuls to augment or improve upon designs of their own, or propose their original ideas using any variety of medium in one of two categories; FASHION & ACCESSORIES or PRODUCTS & SPACES.
The grand prize of 1,000 Euros is available for one winner in each category, with all entries being judged by LELO CEO Miroslav Slavic, LELO Art Director Sila Songkran, multimedia designer and founder of 10A Clothiers Matteo Cibic, as well as eminent design duo Lanzavecchia + Wai and award-winning erotic film director Erika Lust.
LELO has prepared a dedicated awards section on their website featuring a new promotional video intended to get designers’ creative inspiration flowing. Applicants should submit their work by August 1st, with the five best projects to be exhibited at September’s LONDON Design Week, as well as being showcased on .
About the new initiative, LELO CEO Miroslav Slavic said, “Sleek, sophisticated design has been part of LELO’s DNA since we started our mission 10 years ago; we’re now thrilled to redefine the future of pleasure by offering an exciting outlet for designers to present their original design concepts on a global stage.”
Applicants interested in participating in the LELO Design Award 2013 are asked to visit www.lelo.com/award to pre-register.
