Nudging
Nudging – International conference about how to ‘design a friendly push’
Why do you eat 20% less food if the size of your plate is reduced?
Or why does more waste go into the public rubbish bins if green footprints are painted on the ground?
The answer is nudging. A new, effective tool based on the sciences of psychology and behavioural economics. The purpose of nudging is to replace finger-wagging with gentle pushes in the right direction. By redesigning anything from structure and surroundings to the perception of specific situations of choice it becomes easier for people to make choices that improve their health, welfare, and quality of life.
Presenting a number of international experts, the DesignCamp 2012 will be the first event in Denmark to focus on nudging and design. The Camp is directed at professionals and companies dealing with humans and behaviour.
From 29 October to 9 November nudging will be related to city planning, play and learning, public health, sustainability and social conditions at a number of open conference days, workshops, and further training programmes.
Kolding School of Design hosts the Camp which is offered in a collaboration between Design2innovate and the Danish Nudging Network.
For more information go to designcamp2012.dskd.dk
