Stella McCartney
New York, December 20, 2010. On Thursday, December 23rd, Stella McCartney will open her 3rd US flagship store at the luxury shopping and entertainment destination, Crystal’s at CityCenter; located on the heart of the famous Las Vegas strip. Situated on the 2nd floor of the Daniel Libeskind and David Rockwell designed center, the store is an expansion of the brand’s existing US retail business. The new store reflects an intimate, personal and architectural atmosphere housing the Stella McCartney collections. The use of simple material combinations are sculpturally contrasted to illustrate the designer’s signature style combination of sharpness and femininity; infused with a touch of decadence that sits right at home in Las Vegas.
The 2,900 square foot store, welcomes you to the Stella McCartney world with a 3 dimensional hand glazed ceramic tile facade with a backlit brass signage that defines two large display windows. Inside the gallery of the store, the central focus point is “Lucky Spot,” a horse chandelier created using 7,000 Swarovski crystals, suspended within the 14 foot ceiling space, named after Stella McCartney’s mother’s own Appaloosa horse. “Lucky spot” was imported from its original home in Belsay Castle in Northern England where it was on loan to the English Heritage. A sustainable oak parquet floor in a traditional herringbone pattern designed by Raw Edges for Established & Sons; in Stella McCartney’s usual colour palette of plums, pale pinks, blush, nudes and taupe, guides the customer throughout the store surrounded by vintage furniture.
The Stella McCartney ready-to-wear collections are hung on an array of flowing white steel sculptural wall fixtures, while accessories are displayed on geometric shaped ceramic tile cubes lined in organic wool felt. The back of the store subtly merges into the warm and luxurious lounge and fitting room area marked by an array of neutral tones on maple punctuated with warm red, azure turquoise and deep rich flannel grey; while timber paneling for added traditional detail.
The store will carry the brand’s luxury women’s ready-to-wear, shoes, bags, sunglasses, organic skin care, lingerie, adidas by Stella McCartney and the new Kids collection. A private wardrobe service will also be offered to clients. In addition, to celebrate the opening of the Las Vegas store, Stella McCartney has designed an exclusive t-shirt that will retail for $195.
Stella McCartney launched her own fashion house under her name in 2001 in a joint venture with Gucci Group. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s luxury women’s ready-to-wear, accessories, lingerie, beauty and performance range with adidas are available through 14 freestanding stores including London, NY, Los Angeles, Tokyo, Hong Kong, Paris and Milan as well around 600 wholesale accounts in key cities worldwide.
