Superstudio Group celebrates 15 years as the leader of international Design in Milan with the new format SUPERDESIGN SHOW, evolutionary project that replaces and incorporates the success of the “Temporary Museum for New Design”.
On show at Superstudio Più and Superstudio 13 on 10.000 sq.mt of exhibiting spaces, the most interesting Italian and International production, but also life-style projects and proposals that make design their starting point, to speculate the present and the future of our houses, of work and knowledge places, in the urban habitat, in our lives.
A brand-new, big, strong logo, designed by the art-director and artist Flavio Lucchini, to tell Superstudio’s new era. SUPERDESIGN SHOW, to sum up how design has by now gone beyond itself, together with rules, prejudices, categories, hierarchies, limits, boundaries and even physical laws, daring sometimes the impossible. The lesson by the great post-modern masters, such as Ettore Sottsass and Alessandro Mendini, that since the 70’s propelled fantasy has become the core of contemporary design, merging tradition with eclecticism, experimentation with quality.
After opening in 2001 with Design Connection the doors to the Fuori Salone events, after having totally revolutioned the exhibiting concept with the sophisticated formula Temporary Museum for New Design in 2009, for 2015, the year of Expo, Superstudio provides new answers to the market’s trends, to the change of design world, to the extension of horizons, to the 2.0 creative talents crowd, with the new name and new format SUPERDESIGN SHOW
A large container that approaches with renewed planning skill the current entities. On one hand, it preserves the fascination of the Temporary Museum entrusting some International brands with the job to explore the latest frontiers of creativity and translating them into emotional paths that enchant and surprise the visitor like a sensorial show. On the other hand, it opens up more and more to research, to scouting, to selection of creative forces that experiment innovative solutions to improve our life. And it also proposes theme exhibitions providing an overview on still undervalued or partly unexplored complementary worlds such as furniture textile or spaces for kids.
Art, as always, interlaces with Design at Superstudio: this year it is a selection of unique artdesign pieces for our houses and of installations that may be “used” by getting in or sitting on them.
A great theme and an invitation: OPEN YOUR MIND!
SUPERDESIGN SHOW is a project by Gisella Borioli. Art Direction by architect Carolina Nisivoccia.
