Red Dot Communication Design 2013
Winners of this year’s creative contest are chosen
The jury has reached its decision – from around 6,800 entries, an international panel of experts has selected the world’s best designs in the field of communication design and has determined who will be awarded the sought-after Red Dot this year. Young professionals, experienced designers and agencies alike were able to submit their creative projects for the Red Dot Award: Communication Design 2013 in a total of 21 categories. The result? - the latest marketing trends, happy winners and a total of 575 Red Dot awards.
“With 24 international experts, the jury for the Red Dot Award: Communication Design was larger this year than ever before. Thousands of inspiring entries from 49 countries in all also demonstrate the significance of the competition on the global design and advertising market. The awarding of a Red Dot gives the winners the opportunity to position themselves and their label on a global stage, to set themselves apart from competitors by means of exceptional achievements and thus to prove their individual creative potential vis-à-vis the different marketing industries“. This is what Prof. Dr. Peter Zec, the initiator and CEO of the Red Dot Design Award, says about this year’s award results.
One of those who joined the jury for the first time this year was the exceptionally talented Taiwanese designer Aaron Nieh, who has made a name for himself even outside of Asia with his excellent work in the field of music as well as numerous publications and art projects. The Turkish Art Director Ali Bati, currently the creative head of Lowe Istanbul, and the Scottish designer Jack Renwick also celebrated their jury debut this year. With her refreshingly young perspective, Jack Renwick enriched the judging panel as a newcomer and focused in particular on originality during the judging process: “I pay attention to bold and brave thinking. A big idea, executed beautifully, relevant to the brief and solves the problem. Something that makes me jealous and wish I had done it.”
Whether in the field of online communication, game design or social media, only a few of those aspiring to win the Red Dot meet the high demands of the expert jury. As a result, there were only 72 winners of the Red Dot: Best of the Best, the prize for top design quality in a category. This corresponds to just 1.06% of all entries. This prize is also especially important for up-and-coming designers, as it forms the basis for deciding who will receive the Red Dot: Junior Prize for the best piece of work submitted by a student, which entails prize money of EUR 10,000.
The winners will be celebrated at the Red Dot Gala on 18 October 2013 in the Konzerthaus in Berlin in the presence of the world’s creative industry. In order to celebrate the high point of the Red Dot Award: Communication Design 2013 together, the big names in the design industry will meet afterwards at the Designers’ Night in the Umspannwerk Alexanderplatz location, where the winners’ exhibition “Design on Stage” will be presented. All of the Red Dot prize-winners also appear in the International Yearbook Communication Design 2013/2014 and in the online exhibition.
This year marks the third time that the Red Dot Gala will take place in the creative metropolis of Berlin, where the prizes will be awarded to the best talents in communication design. The tension will mount right up until then, as tradition dictates that the winner of the Red Dot: Grand Prix, the highest individual prize in the competition, will not be announced until the Red Dot Gala. All of the Red Dot: Best of the Best prize-winners are nominated for this award.
Facts and figures of the Red Dot Award: Communication Design 2013
Entries: 6,812
Countries: 49
Red Dot awards granted: 503
Red Dot: Best of the Best awards granted: 72
Red Dot Gala: 18 October 2013, from 8 p.m. Konzerthaus Berlin
Designers’ Night: 18 October 2013, from 10 p.m. Umspannwerk Alexanderplatz, Berlin
Winners’ Exhibition: 19 and 20 October 2013 Umspannwerk Alexanderplatz, Berlin
