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agIdeas 2012 International Design Week
Program Announced


agIdeas International Design Week is an annual design festival that is a celebration of the best in design & creativity at the Melbourne Convention and Exhibition Centre from 21-25 May 2012.
Now in its 22nd year, agIdeas is one of Australia’s largest and longest running design events attracting a national and an international audience.
It offers an extraordinary program of events that celebrate design excellence and promotes the value of design driven innovation. It understands that design shapes the world in which we live and champions design excellence. International creative leaders and home grown talent engage in an exciting program that will look at what is happening in design today from across the design spectrum – graphic design, product design, motion graphics, design for film and television, new media, web design, animation, illustration, typography, architecture, fashion and textiles, sound design, performance art, and advertising.
‘We always look for creative people who have pushed the boundaries and excelled; those who have innovated and impacted on how we live and those that have worked to add value and a competitive edge to a whole range of businesses. Design is really all around us and we hope to broaden the understanding of what good design is and why it is important’, says Ken Cato Creative Director, agIdeas.


40 of the world’s creative leaders will converge on Melbourne, including: Mauro Porcini the global design director of American giant 3M; Marian Bantjes hailed for her typography and embellishments and author of the recent I Wonder; Dale Herigstad is at the forefront of interactive television design; Ree Treweek art director and production designer at Shy the Sun brings imagination and new dimensions to her on-screen designs, recently working with Ribena on their latest animation advertising campaign; Poras Chaudhary photojournalist best known for his intense and striking colour and composition; Ash Keating is a visual artist engaging strongly with social and environmental issues. Art Paul (Playboy Magazine) will present via Skype.
agIdeas is made up of a number of distinct events and these include:


International Design Forum: agIdeas Design Intelligence,
Wednesday 23 May, 9:00am – 5:30pm; Thursday 24 May, 10:00am – 6:30pm; and
Friday 25 May, 9:00am – 5:30pm
Three day conference with 40 design leaders who will share their design insights and experiences with an audience of more than 2500 designers and tertiary students daily.

agIdeas Advantage: Business Breakfast,Thursday 24 May, 7.00am to 10.00am
A business breakfast that presents case studies on the tangible benefits of design and using design as an effective tool for business. Presented in association with Sussan and Sportsgirl.

agIdeas Design for Business and Industry: International Research Conference, Tuesday 22 May
This one day conference provides design and business researchers, educators and practitioners with the opportunity to present peer-reviewed research papers on the theme ‘Design as a strategic resource: adding value to business and industry’.

agIdeas 2012 International Design Week
Program Announced
agIdeas 2012 International Design Week 21 to 25 May
For further media information contact Magda Petkoff, Purple Media
Telephone 0409 436 473 Email magda@purplemedia.com.au

agIdeas Futures: Secondary School Design Forum, Wednesday 23 May
Design Course Expo, 4.00 – 6.00pm & Speaker Presentations, 6.00pm to 8.30pm
A two hour forum exploring the insights into design careers from international creative leaders and a design course expo where major tertiary design colleges hold stalls with information on career pathways. Presented in association with Australian Academy of Design.

agIdeas Next: Children for Design, Tuesday 22 May, 10.00am to 1.30pm
A forum and workshops lead by visiting designers to encourage primary school children to become champions of good design. agIdeas 2012 NewStar
Travelling Scholarship Program. Winners to be announced at agIdeas International Design Forum. The winning entries will win international design experience at a leading design studio or at Fabrica the Benetton Groups Creative Laboratory in Italy.
Open to tertiary students and new graduates.

agIdeas Workshops, Monday 21 May, 9.30am to 4.00pm
A unique opportunity for design professionals and students to spend a full day with some of the most highly regarded international designers. This year, the workshops will be conducted by: Dana Arnett USA; Autobahn (Maarten Dullemeijer and Rob Stolte), The Netherlands; David Berman, Canada; and Ree Treweek, South Africa.
Presented in association with Australia Graphic Design Association.

agIdeas Studio Access, Wednesday 23 May, 6.30pm to 8.30pm
Design students and new graduates will have the opportunity to meet designers whose work they admire in their studio and will gain an understanding of how they
work. Close to 40 of Melbourne’s leading studios will host small groups over dinner & drinks.

agIdeas disCourse, Friday 25 May, 7.00pm to 11.00pm
Held at the National Gallery of Victoria, this gala dinner is the largest social event on Melbourne’s annual design calendar. It’s a celebration of design excellence
where the esteemed international guests unite with local luminaries and eminent design educators bring to a close agIdeas International Design Week. Presented in association with Artisan.
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agIdeas was founded in 1991 by leading Australian designer Ken Cato. He is currently agIdeas Creative Director and Chairman of international design agency Cato
Purnell Partners. agIdeas is managed by the Design Foundation. Since it began 440 of the world’s leading designers have been guests, an audience of over 70,000 have attended, 21,000 have come together at the social gatherings, 40 young designers have benefited from travelling scholarships, 4,000 volunteers have
helped organise and stage agIdeas and 200,000 people have visited the Melbourne Museum during the NewStar Exhibition.