design42day

EVENT DESIGN: Communication as experience. A perfectly balanced approach to cross-media communication and an extraordinary design are the keys to any ideal event design. Be it a party, exhibition, installation or trade fair, events always convey a message. The implementation has to be engaging, unconventional, expressive or imaginative, and it has to be oriented towards the needs of different target groups.

The Audi Ring – Brand pavilion IAA 2011

Trade fair pavilion
Client: AUDI AG, Germany
Design: Ostertag-Henning, Michael / Keller, Mike /
SCHMIDHUBER – KMS Team/KMS BLACK, Germany

At the heart of the 100-meter long, 70-meter wide, and 12-meter high trade show pavilion is an integrated driving track on two levels. Everything is geared towards involving the visitor: On a 400-meter-long test track, visitors are given the opportunity to experience current and future vehicles in a live ride-along. Movement and progression are discernible from every point of the building. The architecture is characterized by flowing forms, curved lines, and surprising transitions, incorporating façade contours, entrances, and passages into an overall concept.

Nord Stream: The Arrival

Corporate Event
Auftraggeber: Nord Stream AG, Schweiz
Design: Lipken, Harald / Triad Berlin Projektgesellschaft,
Deutschland

How do you celebrate in the middle of nowhere an enormous technical, logistical, and political effort – the completion of the longest European offshore gas pipeline through the Baltic Sea? To make the invisible product natural gas visible, a key visual in the form of a CH4 molecule was developed, which was used as a leitmotif for the overall staging. In particular, the communicative core idea was reflected in the architecture, creating an impressive camp scenery of five geodetic dome tents that occupied a total of 6,500 sqm. The “walkable” molecule caught the eyes of people even from far away. An emotional 360° projection turned the creation of the pipeline into an unforgettable three-dimensional experience for the high-ranking guests.

Fisher & Paykel: The Social Kitchen

Event design
Client: Fisher & Paykel, New Zealand
Design: Mrsic, Katarina / Alt Group, New Zealand

Featuring kitchen displays within a modified shipping container, a custom table seating 50 people under a ‘blow up’ cube, and a series of classic New Zealand dishes reinvented, the Social Kitchen was designed to showcase the best in New Zealand appliance engineering and design and demonstrate the evolving role of kitchen as social hub. Visitors were treated to a range of eight bite-sized works of art, starting with dunking an Earl Grey biscuit into gingernut tea. A series of studio images presented the ingredients at different stages of assembly. The project included uniforms, pole-based platters, menus on t-shirts, a newspaper and a video documenting the design process.

EBALL

Game-Event
Client: Daimler AG, Germany
Design: Schweinzer, Daniel / Liske, Lukas /
BBDO Proximity Berlin GmbH, Germany

The unique test drive event at the Frankfurt Motor Show proved: the car is not only environmentally friendly, but also loaded with fun. smart EBALL turns electric cars into controllers. It’s played like the classic video game PONG. The difference: the game is played by driving the car quickly back and forth. The cars represent the “racket” of the videogame from 1972. The players view the game on a large screen right out of the cockpit of the car.

Donation Army

Promotion
Auftraggeber: OroVerde – Die Tropenwaldstiftung
Design: Chursyn, Sergej / Ogilvy Deutschland

OroVerde Germany is a very small organization with a very great goal: With only ten employees, they develop and raise funds for projects to stop the destruction of the tropical forests. The idea of this promotion was not to recruit expensive human donation collectors, but an entirely new breed of “activist”, who would happily work the streets around the clock for free and who was a very natural and convincing advocate for OroVerde’s message: Trees. A whole army of 600 trees in pedestrian areas, shopping streets and parks throughout Germany was equipped with cardboard signs, turning them into tireless donation collectors.