design42day

Biography

Ho Tak Lam is currently studying animation and digital imaging at the City University of Hong Kong, School of Creative Media. Ho Tak has created many pieces during the past few years, ranging from video to animation to graphic design. Some of these works have been short-listed or have received awards in competitions.

Description

Cities from all over the world are becoming visually similar, homogenized with similar building styles and highway systems. The commonality is development without creative thinking, and a universal goal of low costs and high profits. This kind of development increases the distance and disconnect between people. People move faster and faster as development grows faster and faster. Eventually, the question raised is whether development provides a better life for citizens, or if it only makes a country’s GDP look better.

Communication objective

The time-lapse video was designed to let an audience have the sense that every city in the world is becoming more and more similar. By giving it the title “CITY #3721″, the video represents just one city out of many cities all over the world that tend to be built the same way with the same style. In Hong Kong, the Cantonese have a saying, ” I don’t care 3721,” which means “I don’t care about anything and nothing can stop me. Just do it, no matter if it is right or wrong.” The name “CITY #3721″ reflects this double meaning.

Tools used

After shooting the footage, it was converted from M2TS to MOV by Adobe Media Encoder. Next, the video was edited with Adobe After Effects, including the tilt/shift-like effects. The footage was then speed up and color grading was completed.

Adobe Tools

Adobe Media Encoder, Adobe After Effects