“Fingerfight” by Richard Johnson, Harrison Hieb, Matt Tabor & Joel Gerlach – ADAA Finalist

Richard Johnson Biography

Richard Johnson has always had a passion for film, ever since seeing Star Wars at a very young age. He also has a passion for music, and is a drummer of 11 years. Currently doing freelance work in Nashville, TN, he hopes to make his way to LA to break in to Hollywood as a Camera Operator and Editor. His dream project is to shoot and direct a documentary film chronicling the history of legendary hip-hop duo Outkast, his favorite musical group.

 

Harrison Hieb Biography

Harrison Hieb is originally from West Virginia and is currently attending East Tennessee State University where he is working to receive his Bachelors of Science degree in Digital Media along with a minor in Broadcasting. He has been shooting, editing, and directing videos for twelve years, and his work is most often based on personal experiences with great attention to details. Eventually, Harrison hopes to pursue a career in television or film.

 

Matt Tabor Biography

Matt Tabor is one of the four men that worked on the Fingerfight video. He fell in love with video immediately when he first entered his beginner video class. Since then, it has been his goal to make films. Matt aspires to work in TV or on movies eventually. Filmmaking has become his insatiable passion- keep an eye out for his name in the credits one day!

 

Joel Gerlach Biography

Joel is a 21-year-old visual effects artist living in Los Angeles, California. After graduating from East Tennessee State University at age 20, Joel was hired by vfx company Luma Pictures to do visual effects for cinematic films. His credits include Thor, Captain America, Xmen:First Class, Fright Night, In Time, and Underworld 4. Someday, Joel hopes to transition from post-production into production, where he plans on using his abilities as a creative storyteller to direct and produce the next generation of Hollywood films.

 

Description

The group’s challenge was to create a story, using live action, with visual effect elements. Together, they managed to create a fun and entertaining video, as a way to have an ‘epic fight’ without relying upon props and guns.

 

Communication objective

The idea of creating an engaging storyline through the telling of the story, and establishing characters, was the group’s chosen motive. Instead of focusing on exposition, the film moves straight into the action scene. The video was featured on the Digital Media Center website and became instantly popular.

 

Tools used

The Adobe Dynamic Link was highly important in the filmmaking process. Adobe Premiere Pro was used to edit the video, then each shot was replaced with an Adobe After Effects composition for color grading and post production. Adobe Soundbooth was used to edit effects, and everything was then fed back into Adobe Premiere.

 

Adobe Tools

Adobe Media Encoder, Adobe After Effects, Adobe Dynamic Link, Adobe Photoshop, Adobe Premiere Pro