Arama

They say our shoe choices speak a lot about our own persona. And if it is so, Aramas screams hip, quirky and cool. The man behind the brand is Oded Arama, a shoe-loving Tel Avivian with degrees from Cordwainers College, London College of Fashion and the Shenkar College of Design and Engineering in Israel. He started the brand with the idea of producing a shoe that would stand out for not only it’s unique design, but also for it’s exquisite quality. All of the shoes are handmade and feature leather soles, which makes them highly comfortable. Moreover, the shoes are unisex so the possibilities are endless.

So what does Arama have to offer? A collection that has a fine balance between traditional and edgy, subtle and out-there. For formal occasions, choices vary from dressy crocodile skin oxfords to moiré taffeta moccasins. If you really want to make a statement, there are those unforgettable in-your-face colored oxfords that will spice up any outfit.  And for the feverish summer days when you want to let your feet breath, minimalistic leather flat sandals make a perfect choice. We don’t see any reason not to put yourself in his shoes!

Ljubica Vidacic