-
31/03/2014 -
Monster in the spotlight - A Ducati shadow art performance
Designing a legend: Ducati design as told by the Monster 1200 Ducati, that prestigious iconic brand, the pinnacle of design ‘Made in Italy’ in the world of international motorcycling, will be taking part in “Milan Design Week”, scheduled for 8th to 13th April 2014. Its presence there is important and also highlights the attention the motorcycling manufacturer from Borgo Panigale has always given to art and design.
Like in the world of design, where the work of designers takes light and shade into account, Ducati and IED will offer a multi-sensory journey: in the show there are some shadow art installations, a form of sculpture that doesn’t form shapes with materials but casts shadows to reveal an undisputed symbol of style and personality such as the new Monster 1200; a projection of light and shade enriched with sounds which comes together to produce installations that interact with the environment and take on new meanings.
The journey is further enhanced by the venue chosen: the Mediateca di Santa Teresa; a place that tastefully combines history and modernity and is the perfect setting for a bike, the Ducati Monster, which has always represented the union of tradition and innovation.
Opening hours Fuorisalone:
8th of April 18.00 - 22.00
9th of April 11.00-22.00
10th of April 14.00 - 22.00
11th of April 14.00 - 24.00
12th of April 14.00 - 22.00
13th of April 10.00 - 18.00
April 8th - 18.00 - 20:00Event preview (by invitation only)
April 9th - 11.00 Disegnare il mito: il design Ducati raccontato con il Monster 1200
April 11th - 20.00 – 22.00 Get-together Ducati night (by invitation only)
See the photogallery
- 31/03/2014 - Embrace
-
29/03/2014 -
SOLLOS present Jader Almeira
The innovative Brazilian company SOLLOS is making its first appearance at the 2014 Design Week in Milan. SOLLOS will unveil a carefully selected range of interiors designed to appeal to an international market, produced under the sophisticated art direction of JADER ALMEIDA as a natural extension of his distinctive design style. The unique installation created by the award-winning designer and architect Jader Almeida for the event to be held in Via Lanza 4 will showcase around 50 pieces of furniture and furnishing accessories, the fruit of diverse techniques and material that attest to the spirit of excellence that epitomizes SOLLOS products. SOLLOS blends cutting-edge techniques with traditional craftsmanship while adopting eco-friendly practices to safeguard the environment, the perfect complement for Jader Almeida’s recherché design that blends a timeless aesthetic with technological know-how.
Opening hours Fuorisalone:
April 8/13 10 am - 10 pmPress Preview Tuesday 8th April from 5pm
Cocktail by invitation Tuesday 8th April from 7pm to 10pm
See the photogallery
-
29/03/2014 -
MOTO MORINI ITALIAN MASTERPIECES
Since 77 years Moto Morini is famous as an historical brand representing worldwide the quality and design of the Italian motorcycling tradition. Moto Morini will be present at the Fuorisalone Milan Design Week 2014 at the Brera Design District. This attendance shows the commitment and attention to the world of design from an Italian masterpiece manufacturer.
Throughout the Fuorisalone, taking place at Spaziosotto (Via Giuseppe Sacchi 5), the entire Moto Morini range will be exhibited: 11 ½, Scrambler, Granpasso, Corsaro and Rebello. It will be an opportunity to come and admire those motorcycles live.Fuorisalone Timetable:
8/12 April 10:00 to 20:00
13 April 10:00 to 18:00Tuesday, April 8, 2014
18:00 Opening with happy hour: special Motorcycles for special people.
See the photogallery
-
29/03/2014 -
iBarzaghi
The debut collection of iBarzaghi furniture, designed by Monica Ferrigno and Carlo Dameno, founders of the ildoppiosegno firm, divided into five themes or ‘stories’: ‘Charles’, ‘Mies’, ‘Otto’, ‘Capitello’ and ‘Giardino d’Inverno’.All pieces in the collection are designed to enhance the wood and the typical processing of Brianza, a modus operandi closer to the world of sculpture than to that of the carpenters.
By using again the iconography of the traditional furniture made in Brianza, but looking at it with a contemporary language, its essence has been enhanced defining the shape as a mere consequence of its function. the skeleton of chairs and tables have become the focal point and the true beauty of the entire collection.
Opening hours Fuorisalone:
April 8/12 10:00 - 22:00
April 13 11:00 - 19:00Press Preview April 8 10:00 - 18:00
Special Opening Party April 11 10:00 - 24:00 / Brera Design Night April 11 10:00 - 24:00
See the photogallery
-
29/03/2014 -
T-COMPLICATION SQUELETTE BY TISSOT
During 2014 Design Fair, Breradesigndistrict will give voice the theme “Create connections, communicate innovation”, a subject that represents the coherent prosecution of 2013 edition “Quality values: a reflection about craftsmanship making and industrial thinking”.
Innovations and traditions represents a deep match point between Breradesigndistrict and Tissot, Swiss watch company founded in 1853, that distinguishes itself in watchmaking sector through its motto “Innovators by Tradition”: during more than 160 years of life, Tissot marked watch history through technical, design and materials innovation, always remaining loyal to its quality and reliability tradition.
The link between Tissot and Breradesigndistrict is born thanks to this deep connection and, for this reason, Breradesigndistrict has chosen T-Complications Squelette by Tissot as the icon for innovation and craftsmanship.
See the photogallery -
27/03/2014 -
The scandinative workspace by Kinnarps and Luca Nichetto
Did you know we think more freely if the workplace has high ceilings, while low ceilings are more suited for critical thinking? Design for thought productivity and well-being means creating environments where we feel at ease. Kinnarps has isolated five insights for a creative workspace. By mixing Scandinavian values of simplicity with these insights for Creativity - we present the Scandinative Workspace! For the Fuori Salone, Kinnarps has invited designer Luca Nichetto to design a spatial interpretation at Pelota, via Palermo 10 in Brera. A setting that encourages interaction and sparks imagination - A recipe for creativity at work!
Opening hours Fuorisalone:
April 8 10.00-19.00
April 9 10.00-21.00
April 10 10.00-22.00
April 11 10.00-24.00
April 12 10.00-21.00
April 13 10.00-16.00
April 8 19.30-23.00 – Party by invitation only
See the photogallery
-
27/03/2014 -
Yamakawa Rattan
Yamakawa Rattan, a Japanese brand with a long history of producing high quality Rattan Furniture presents its latest collection designed by Hiroomi Tahara. This event focuses on the raw material "Rattan" and the possibilities this material has to create fabulously designed furniture.
Opening hours Fuorisalone:
April 8/13 9:30 - 20:30
April 8-13 h. 9.30-20.30 7th
Press Preview h. 12.00-21.00 9th
Cocktail h. 18.00-21.00
See the photogallery
-
26/03/2014 -
kitchen becomes open
One of the first companies to move in this direction, Valcucine opens up to the shared experimentation of innovation models followed by tackling new production processes based on open source design. Once again, the company based in Friuli adopts a novel way of encouraging the return to handicraft expertise, to the ability to make connections and to create.
In Valcucine, sustainability is the real driving force behind innovation and, on the assumption that, in the future, the transfer of goods will be surpassed by the transmission of information, by means of Kitchen Becomes Open! care of dotdotdot during the Fuorisalone 2014 event, Valcucine will start on a new, pioneering path linked to a novel way of innovating, designing, producing and even transporting products.
In the Valcucine showroom in the Brera Design District of Milan, a total of ten makers and designers selected by Valcucine and dotdotdot by means of acall online will participate in a workshop on the “open source kitchen” during which they will design new elements, accessories and create new interactions for the Meccanica kitchen model by the Demode engineered by Valcucine brand.
Opening hours Fuorisalone:
April 8/10 10:00 - 22:00
April 11 10:00 - 24:00
April 12/13 10:00 - 22:00
April 7/11 workshop
April 12/13 exhibition of projects
April 11 Brera Design Night
See the photogallery
-
18/03/2014 -
Hangar Design
Choosing Brera as a crossroads of design, art and culture, Hangar Design Group proposes its vision of contemporary living by making the connection between companies with the same calling and origin, from the Veneto region to China, and by using complementary materials, from metal to leather and wood to ceramics. This is the source of the new “Unconventional Collection”, which creates fresh links among entities that would otherwise belong to distinct worlds, in a singular installation inspired by modernism. In collaboration with Vistosi, Urbo, Rossato, Acera and Bertoni.
Opening hours Fuorisalone:
April 8/12 10:00 - 20:00
April 10 Cocktail by invitation only 18:30
See the photogallery
-
01/03/2014 -
Be District: creating connections, communicating innovation
Brera Design District inaugurates its 5th edition, to run from 8 to 13 April 2014.
The most important international brands will be coming together in the historic district of Brera, Milan with a full programme of appointments open to the public. To date the participation of 70 events is confirmed and this is expected to exceed 100 by the week of the Fuorisalone.
In continuity with the previous edition, whose theme was a critical reflection on the forms and values of quality between “Craft making and Industrial thinking”, Brera Design District presents “Lessons in Design” and proposes the theme “Be District: creating connections, communicating innovation”.
Design Lessons is a contemplation whose object is the promotion of design culture, where the history of design and the experiences in the field are the key to understanding the contemporary scene, which goes hand in hand with innovation.
To do this it has been decided to return to the schoolroom, starting from the origin and the study of design itself. Hence the choice of presenting a series of initiatives linked to knowledge and learning, with the aim of creating a system, promoting a new philosophy.
“Be District: creating connections, communicating innovation”: being a district means first of all creating connections. The time interval between the creation of new products, the addition of value to those already existing and their launching on the market is becoming shorter the world over. Where there is a high technological quotient this process is even faster.
We must aspire to the creation of generative systems because these have an inexhaustible capacity to connect users together and enable them to create new values and new products. This is the message that we want to convey to the businesses and to all those in the profession.
Starting from this edition Brera Design District is also introducing the Design Lessons Prize, a symbolic award dedicated to those who stand out internationally thanks to their own lesson in design,a case history excelling in generating innovation and high-level content.
The award for this edition goes to Ambra Medda, co-founder of Design Miami – with which she has revolutionized the art exhibition format – and co-founder and Creative Editor of L’Arcobaleno, the online magazine and shop dedicated to collection-level design, a creative workshop bringing together designers, art dealers, curators and creatives in a single format.
Ambra Medda is a perfect interpreter of the theme proposed, her work with L’Arcobaleno establishes a new format of design promotion and communication, a reference point for those involved professionally. She has promoted a new way of communicating design online, a blend of design, art, fashion and music, an encounter between designer items, new faces and limited edition e-commerce.
There will also be a valuable contribution on the subject from AIS/Design, the Italian Association of Design Historians created in 2009 to promote and spread historical knowledge about design outside the academic world. As stated by Raimonda Riccini, vice-president of the Association and editor of the online magazine AIS/Design, “historical research into design is not a discipline closed in on itself, but is fed by the questions emerging from the contemporary world, it lives in relationship with the present, it enters into tune with the demand for image by companies, it contributes to strengthening the cultural initiatives of businesses, bodies, museums, even retail…”.
The Italian Association of Design Historians (AIS/Design), together with Brera Design District, proposes to initiate a debate and a programme of activities for discovering the history of design through an innovative interpretation, functional to the reading of the contemporary world and the determination of new marketing strategies for the companies of related activity.
An open encounter also with Aldo Cibic and Giulio Iacchetti, two highly active people on the Italian panorama, who will be exhibiting in the Brera Design District, whom we have asked for a contribution and an exchange of ideas on the subject.
Contributions on the theme also from the MDFF (Milano Design Film Festival) an audio-visual communication project dedicated to the dissemination of design, of the project and creativity, but it is also the expression of the will and the ability to innovate, creating increasingly rich and advanced systems of communication.
A first and new multichannel platform, MDFF, with the patronage of Milan City Council and Expo 2015, features a high quality of content and an unprecedented, effective capacity for dialogue with the public and consumers, in the belief that the audio-visual medium is able to entertain and inform simultaneously.
Finally Brera Design District 2014, with the patronage of Milan City Council – Department of Culture, Fashion and Design, Chair Cristina Tajani, and Department of Commerce, Tourism, Productive Activities and Territorial Marketing, Chair Franco D’Alfonso – wishes to emphasise the importance of Milan as an international reference point and showcase for the design-system, whose moment of greatest publicity is its design week.
See the photogalleryBrera Design District - Fuorisalone 2014 from Fuorisalone.it on Vimeo.
Milan - Italy
Strate College
University of Cincinnati
Harrington College of Design
British Higher School of Art and Design
Luca Taiana
Temporary Museum for New Design
