Moscow Design Week

• 11/11/2013 - The results 2013

  On 11-17 October was held the 4-th edition of Moscow Design Week — one of the most memorable autumn shows, which brought together designers and their projects from Russia, North America, Eastern and Western Europe.

  The main subject of Moscow Design Week 2013 was design in all its forms. The event combined together creative concepts of recognized professionals: French Philippe Starck, British Zaha Hadid, Italians Paola Navone, Alessandro Gurero, Alessandro Mendini, Ettore Sottsass, and Dante O. Benini. The younger generation was presented by American Brad Ascalon and Slovenian project Silent Revolutions. Thanks to the participation of world stars of design, MDW caught public attention not only in Russia, but also far beyond its borders. The Minister of Foreign Affairs of the Republic of Slovenia Karl Erjavec and Slovenian Ambassador to Russia Primoz Szeliga officially visited Design Week in honor of Moscow tours of Silent Revolutions project.

   Alexander Fedotov, the president of the Organizing Committee of the exhibit gave a welcome speech at a press conference dedicated to the opening of Moscow Design Week 2013: "This year, as before, more people want to experience something from Moscow Design Week. At MDW there were presented young designers and recognized stars, as well as cultural organizations and creative universities and specialized showrooms. We are pleased at the growing interest in our event and are ready to live up to the expectations of the participants and the spectators".

  The speakers of the press-conference were representatives of the main project of Moscow Design Week — Design SuperAntiHeroes. Among them are the key Italian avant-garde of the 1980s Alessandro Guerriero, founder and ideologist of the studio Alchimia, co-owner of the legendary design gallery Dilmos Sergio Riva, and together with them — designers, who grew up on the legacy of Alchimia and Dilmos — Andrea Salvetti and Alessandro Ciffo. Their co-speakers were an artist and designer Massimo Giacon and Gregorio Spini, curator, who brang together these outstanding people in Design SuperAntiHeroes project. This honorary title they received thanks to the skill, uncompromising expression of ideas and sparkling self-irony that overshadowed familiar to great designers star gloss.

  "I would like to thank the organizers of Moscow Design Week for giving me an invaluable opportunity to get together such talented people for the participation in the exhibition. I’m very proud of the Design SuperAntiHeroes project", — shared his emotions Gregorio Spini

  On the same evening, The Opening Cocktail dedicated to the 4-th Moscow Design Week took place. The guests discussed the rich exhibition program and exchanged views on the first MDW day. Dj Vitaly Kozak and event’s partner, wine company Simple were responsible for the laid-back atmosphere. Opening of the exhibition ended with a private party at the Chips club.

  On Monday, 14^th October 2013, there was a press-conference held that coincided with the launch of a joint project of Fiera Milano (the market leader of the exhibition business in Italy and one of major players internationally) and Moscow design Week, Hospitality Design,the first design B2B exhibition in the field of hotel and restaurant and business in Russia. Hospitality Design 2013 with its installation introduced the Hospitality Design exhibition that will take place in full scale already in October 2014. The exposition was presented within the framework of Moscow Design Week on 14-17 October. Among

  the participants of Hospitality Design 2013are Paola Navone (OTTO studio), architect and designer Dante Benini (Dante O. Benini&Partners) with his project Hotels of the Future, D’Hotel company that specializes on development of interiors for hotels and restaurants, architect Federico Spagnulo (Rebosito & Spagnulo Archietti Associati), Punto Design company. The president of Organizing Committee of Moscow Design Week Alexander FEDOTOV, the president of Fiera Milano Michele PERINI, CEO of Fiera Milano Russia Pierpaolo LODIGIANI took the word at the press conference. The famous guests told about the trends of hotel design development in Russia, its influence on all the aspects of the living environment and about the Russian-Italian cooperation.

  The highest-rated project of MDW was People of Design, which included the lectures of designers, artists, graphic artists, executives, and top-managers of famous design brands, recognized professionals and leaders of design industry. There were meetings held with Philippe Starck, Alessandro Gurero and others, joint film screenings by SNC magazine and MacGuffin Film School, presentation of the Russian-language book "A Brief Introduction to the Swedish architecture and design", held with the support of the Embassy of Sweden, and many more.

  At MDW there were also announced the results of the contest organized by Artemide, the Italian leader among producers of the art lights. There were two finalists of the competition, the famous designer Dmitry Loginov and studio Milodamalo. Lighting concepts of both winners were implemented by Artemide specifically for the start of Moscow Design Week and presented at the designers’ stand.

  American design in the show was presented by product designer and artist Brad Ascalon (and the textile company Dedar), who created installation De-Evolution specifically for Moscow Design Week, showing the dematerialization process and continuing the topic of the American dream relegating itself to the status of myth impossible to obtain, and the acute problems of modern American society.

  The company Whirlpool, one of the leaders of domestic technology, demonstrated their creative development on decor kitchen extracts. Design Gallery Altagamma presented two projects, The FORM (together with Elena Akimova) and Altagamma VIP Lounge. Kamrock company involved in its installation InstallRock stone, the oldest building material, with a noble mission to demonstrate its inexhaustible aesthetic potential.

  Visitors of the exhibition also liked the Create what you want zone of the Swedish brand Ikea, the ambassador of Scandinavian style in the whole world. This installation urged its visitors, both children and adults, to give a free rein to their fantasy and imagination.

  Design Library, first professional co-working in Moscow, within the framework of Art of Bookshelves project, showed its choice of unconventional designer book storages from famous furniture factories, such as Sawaya&Moroni, Driade, Natuzzi, and also presented works of young Russian designers.

  Non-core design companies also showed their concepts as a part of a main program of MDW. Press Village project blossomed due to the topic of MediAlternative. The participants of the project are field-specific, city and business media from Russia and Europe. Each media presented to the visitors a multimedia project or mini-exhibition that took an attempt to rethink the notion of design and the essence of the traditional data medium such as paper, digital signal or word. Among them are ELLE Decoration (with interior photos exhibit), Tatlin (the The Copybook Maxims project dedicated to the beauty and creativity), Snob (ergonomic lounge for reading and relaxing), Project Russia (print project i+u), Archipeople.ru (and its architectural interactive), RussianDesignHub.ru (with an image design project), the Nomer magazine (with the photo interactive for the visitors), PORT magazine (with 3D-variations on a helmet, a truly masculine attribute), SNC magazine (project Shock, Lies and Video based on the last lifetime work of Russian artist Vlad Mamyshev-Monroe), OBJEKT (a joint project with Perspekta, is.Properties&Relations), Numéro (Top-10 project, which brought together the most technological and desirable symbols of current fashion season).

  Design Points and Route OBJEKT 2013 projectsexpanded the borders of Moscow Design Week 2013 to the scale of the whole city. And Moscow for a week did indeed become the Capital of Design. The participants of Design Points were museums, galleries, restaurants, and schools where there was a viewing of displayed objects and art works of young Russian designers from all over the country: for example, light fixtures of designers Vladimir Ivanov from Kemerovo and Valeria Sergienko from Rostov-on-Don, a furniture of Sergei Smirnov and Anastasia Gavrilova from Moscow and Maya Prokhorov from Petersburg.Among the participants of the Route OBJEKT 2013 were Perspekta, Natuzzi, Llardo, Premier Décor, BoConcept, O-Design, Union, Scavolini. Obviously the design exhibition provided the opportunity to buy distinguished souvenirs. A selection of accessories, audio equipment, perfumes, multimedia, magazines and other objects make life brighter could be found In Design Markets by a conceptual space A-Store and chain bookstores Respublica.

  Media partners of MDW 2013 were: RIA Novosti, Moskva 24, British Icon magazine, Italian website Design42day.com, Snob project, ELLE Decoration magazine, Russian architecture edition Tatlin. The official radio station of Moscow Design Week 2013 is Silver Rain.

  Moscow Design Week has already become an important cultural event that fits into the calendar of international design-society together with weeks of design in such major cities as Milan, Paris, London, Tokyo, etc. Thanks to the Organizing Committee such designers as Luigi Colani, Ingo Maurer, Philippe Starck, Li Edelkoort, Giulio Cappellini, Paola Navone, Jaime Hayon, Ora-Ito, Fabio Novembre, Alessandro Guerriero, etc. visited and presented lectures and their projects in the Russian capital. Moscow Design Week stands for more than 15 participating countries, more than 10 000 m² of design, dozens of exhibition spaces and design projects in Moscow, and more than 500 thousand visitors.

  
  
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• 18/10/2013 - Photo report

  Have a look at what happens during the main design event in Russia
  
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• 18/10/2013 - Design Points project

  Moscow Design Week’s special project Design Points, launched to present Moscow as a city of design, began in September, prior to the main event. All around the city Russian designers opened their expositions. The best examples of product design are marked on the Design Map by the experts of Moscow Design Week.

  Many cultural and academic facilities opened their doors for this project. Among them are Moscow State Industrial Art University, International Design School, Department of Journalism of Moscow State University, and many others.

  Young Russian designers from all over the country brought their projects to Moscow. For example, one can enjoy the “Calligraphy” lamp by Maya Prohorova or the furniture by Vladimir Ivanov, original pieces by Anastasia Gavrilova or lamps by Valeria Sergienko.

  
  
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• 27/09/2013 - Philippe Starck

  Wow! Philippe Starck has just joined MDW. The special guest of the Silent Revolutions project by Slovenia will meet the audience and tell about the cutting edge technology of Prefabricated Accessible Technological Homes that are created in varios versions designed by him. P.A.T.H. is developed in collaboration with Slovenian company.
  
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• 11/09/2013 - MDW 2013

  The largest festival of design in Russia, Moscow Design Week, for the fourth time this year will be held 11-17 October. The festival will take place at Artplay design center and the new MDW theme is Design Worldwide. The theme reflects the desire of Organizing Committee to widen the geography of the exhibition.

  Moscow Design Week is a communication platform that gives Russian design industry an opportunity to get in touch with international design community. Among the participants of previous MDW were Giulio Cappellini, Ora-Ito, Ingo Maurer, Ron Gilad, Marten Baas, Fabio Novembre, Paola Navone, Li Edelkoort, Matteo Ragni, as well as world celebrities in graphic design  – David Carson, Ken Cato, Boris Trofimov etc. Participants of MDW 2013 will be announced soon.

  The most notable projects of MDW 2012 were a metaphoric LED eye by SPEECH architectural buro, Design Café made by Ora-Ito exclusively for Moscow Design Week, Art Dummies grotesque sculpures by Maarten Baas and many more. This year the exposition threatens to be even more caleidoscopic, including partial integration of one of European design festivals.

  This year Press Village becomes an area where media represent itself and its way to communicate to the audience in an uncommon format, be it installation, limited edition issue or interactive media project. MediAlternative is a topic of Press Village at Moscow Design Week 2013. MediAlternative is making an attempt of rethinking design and its link with complex network of 21st century media.

  Among other news of this year MDW Committee announces free entrance to all edutainment events like lectures and master classes of famous designers, united in a project People of Design.

  Moscow Design Week is an annual cultural event that draws attention of Russian creative class: form leading experts and professionals, to raising talents. Within each edition MDW takes more stable positions in the calendar of international design-society together with weeks of design in such megapolises as Milan, Paris, London, Tokyo etc. The purpose of the Moscow Design Week is to create a design platform in Russia and to develop cultural, economic and professional design climate, to make Moscow a capital of design, both on national and international level.

  
  
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