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Homo Consommatus Spring Summer 2014
Spring/Summer 2014 season - Homo Consommatus points out the problem provoked by the process of globalization – human addiction to social networks1 as Tweeter, Facebook, Instagram and etc. Nowadays art and fashion reflect this phenomena precisely - runway show photos are becoming public before being presented by media. “Sometimes I’ve left a show feeling like I didn’t actually see it. I’ve spoken to plenty of other people who say the same. Even if you’re super quick at taking a picture of an exit, writing something and tweeting it, you’ve already distanced yourself from what’s going on and probably not paid proper attention to the last five looks that walked by”. - Susanne Madsen DAZED digital So called “personal lifestreams” create the new prerequisite to say that the whole sector of fashion business as printed media could disappear.
The weakened hand claps at the grand finale of the fashion show prove the rising addiction of the constant cellular phone possession. Who needs applauding when instagraming? Social network dependance follows us every second and people dive into the digital universe deeper and deeper. But there is an amazing reverse situation when digital products created by human activity take a shape in a material world: New media art is a genre that encompasses artworks created with new media technologies, including digital art, computer graphics, computer animation, virtual art, Internet art and interactive art. The term differentiates itself by its resulting cultural objects and social events, which can be seen in opposition to those deriving from old visual arts (i.e. traditional painting, sculpture, etc.). New Media Art often involves interaction between artist and observer or between observers and the artwork, which responds to them. Yet, as several theorists and curators have noted, such forms of interaction, social exchange, participation, and transformation do not distinguish new media art but rather serve as a common ground that has parallels in other strands of contemporary art practice.
2 Such insights emphasize the forms of cultural practice that arise concurrently with emerging technological platforms, and question the focus on technological media. New Media concerns are often derived from the telecommunications, mass media and digital electronic modes of delivering the artworks involve, with practices ranging from conceptual to virtual art, performance to installation. ''Globalized world is an interesting place for cultural producers to work. New media represents a constantly shifting frontier for experimentation and exploration''.3 One of the dominant aesthetics in contemporary art of mid 1990s (in the broad sense, rather than focusing on individual academism of trends and styles) was the so-called digital art. This aesthetic has identified a number of cultural phenomena and, in particular, the modern look of the mass culture. Post-Digital Aesthetics is the result of immersion to the environment, filled with digital technology: noise of computer fans and laser printers, unexpected screen glitches4 . Precise, it originated from the error and defects of digital technology, clicks, bugs and program errors which became the source material for artists. ''Failure (error) determines the evolution, perfection does not require any improvement''. - Colson Whitehead The idea of ''GLITCH' became a core for Homo Consommatus S/S 2014 collection and was presented in both technical and philosophical aspects: the invention of new textile as unexpected mixing of textures, artisanal embroidery, hot press gluing, hand stitching and an interpretation of those as symbolic intertwined social wires holding humans hostages and depriving them from inner freedom and individuality.
1 Social media addicts most of their waking moments checking for updates, chatting in instant messaging rooms, posting updates and checking their friend's latest postings. Even when they delete their accounts, they usually are driven to make new accounts within 24 hours. The social media addict has no control over staying away from the Internet.
2 Shanken, Edward "Contemporary Art and New Media: Toward a Hybrid Discourse?" (2011); Quaranta, Domenico, "Postmedia Perspective" (2011); Graham, Beryl and Sarah Cook, Rethinking Curating (2010) 3 Melissa D. Milton-Smith Creative Resistance: Globalisation and Digital Art // University of Notre Dame Australia 4 Glitch art is the aestheticization of digital or analog errors, such as artifacts and other "bugs", by either corrupting digital code/data or by physically manipulating electronic devices.
Nov. 7, 2013
The weakened hand claps at the grand finale of the fashion show prove the rising addiction of the constant cellular phone possession. Who needs applauding when instagraming? Social network dependance follows us every second and people dive into the digital universe deeper and deeper. But there is an amazing reverse situation when digital products created by human activity take a shape in a material world: New media art is a genre that encompasses artworks created with new media technologies, including digital art, computer graphics, computer animation, virtual art, Internet art and interactive art. The term differentiates itself by its resulting cultural objects and social events, which can be seen in opposition to those deriving from old visual arts (i.e. traditional painting, sculpture, etc.). New Media Art often involves interaction between artist and observer or between observers and the artwork, which responds to them. Yet, as several theorists and curators have noted, such forms of interaction, social exchange, participation, and transformation do not distinguish new media art but rather serve as a common ground that has parallels in other strands of contemporary art practice.
2 Such insights emphasize the forms of cultural practice that arise concurrently with emerging technological platforms, and question the focus on technological media. New Media concerns are often derived from the telecommunications, mass media and digital electronic modes of delivering the artworks involve, with practices ranging from conceptual to virtual art, performance to installation. ''Globalized world is an interesting place for cultural producers to work. New media represents a constantly shifting frontier for experimentation and exploration''.3 One of the dominant aesthetics in contemporary art of mid 1990s (in the broad sense, rather than focusing on individual academism of trends and styles) was the so-called digital art. This aesthetic has identified a number of cultural phenomena and, in particular, the modern look of the mass culture. Post-Digital Aesthetics is the result of immersion to the environment, filled with digital technology: noise of computer fans and laser printers, unexpected screen glitches4 . Precise, it originated from the error and defects of digital technology, clicks, bugs and program errors which became the source material for artists. ''Failure (error) determines the evolution, perfection does not require any improvement''. - Colson Whitehead The idea of ''GLITCH' became a core for Homo Consommatus S/S 2014 collection and was presented in both technical and philosophical aspects: the invention of new textile as unexpected mixing of textures, artisanal embroidery, hot press gluing, hand stitching and an interpretation of those as symbolic intertwined social wires holding humans hostages and depriving them from inner freedom and individuality.
1 Social media addicts most of their waking moments checking for updates, chatting in instant messaging rooms, posting updates and checking their friend's latest postings. Even when they delete their accounts, they usually are driven to make new accounts within 24 hours. The social media addict has no control over staying away from the Internet.
2 Shanken, Edward "Contemporary Art and New Media: Toward a Hybrid Discourse?" (2011); Quaranta, Domenico, "Postmedia Perspective" (2011); Graham, Beryl and Sarah Cook, Rethinking Curating (2010) 3 Melissa D. Milton-Smith Creative Resistance: Globalisation and Digital Art // University of Notre Dame Australia 4 Glitch art is the aestheticization of digital or analog errors, such as artifacts and other "bugs", by either corrupting digital code/data or by physically manipulating electronic devices.
Homo Consommatus Spring Summer 2014 from Homo Consommatus on Vimeo.
Nov. 7, 2013
