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MYDNA by Joel Escalona for NONO
Designer Joel Escalona is sure that our bookshelves define us no less than our genetics encoded by DNA. From this idea of the MYDNA collection was born. The bookcases’ elegant form copies the double helix of a molecule of deoxyribonucleic acid.
The early concept was publicly shown in 2009, but it took years to improve this complicated technology that keeps the walls of a bookcase together, locked in the endless interlacement. Collection consists of the bigger bookcases and of the smaller ones with only one shelf that can serve as a TV stand or a bedside table.
Article by Ksenia Shmydkaya
Russian Design Hub
Nov. 21, 2013
British Higher School of Art and Design
Scuola Politecnica di Design
Strate College
Parsons
