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Luxury pants

Luxury pants - cover

T like tissue, textile, trousers. And Taiana. In this exact order.

Yes, because Luca Taiana, the Italian creative - please don’t call him an entrepreneur - who will be launching his first entirely designed and produced collection in few weeks, moves his first steps into the historical family business dealing with the research on tissues. Several years in developing and experimenting on textiles will lead him to confront the demanding market of luxury fashion, working with such clients as Diesel and Armani renowned for the high level of their requirements, till the final decision to launch a completely original and finished product. Namely, trousers.

LT is the new brand for luxury pants, where the exclusivity of the best textures joins the uniqueness of an incomparable finished product. Taking inspiration from everyday situations, Luca’s best ideas come from shifting the point of view and mixing textures and finishing with chlorine and bleach, looking for the perfect result. 

Luca Taiana - logo

Luca Taiana

Como - Italy

After spending almost 80 years in the research and production of new textures and combinations for such clients as Diesel,  Joe's jeans, Versace and Giorgio Armani, Luca Taiana has finally entrusted Design42Day for the study and development of a new fashion brand.
Thanks to its international network and multiple partners, Design42Day will take care of the art direction and communication department of the project, facing the new markets.
fashion designmade in italyjeans
WEBSITE: www.lucataiana.com
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