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The business rides on cargo bike

More and more often, the package arrives on cargo bike!

City councils employ them to increase the services to the citizens. Grocery stores and supermarkets propose them for the delivery of goods. Companies rely on them for mail and shipments. Europe subsidizes it with the project  Cyclelogistic.

What are the reasons of such a growing public approval?

Is it a pure marketing ploy, a mere economic choice or true ethical belief?

Therein, we invited Roberto Peia, President and Press Officer at Urban Bike Messengers, the first Milanese start-up of couriers by bicycle, and the representatives of two firms who resorted to this service: Maurizio Baruffi, Chief of the Cabinet of the Municipality of Milan, and Paola Pontiroli, Marketing Manager at  Le Coq Sportif Italy.

Moderated by Francesco Perrini, Professor Università Bocconi.